| HAWKINS The most trusted brand for pressure cookers… cultural fray of Indian households. It is the brand that has withstood the test of time. Consumers constantly seek new products that can add value to their livelihood. Changing lifestyles also plays a major role in determining the relevance of the product; it comes as an opportunity as well as a threat to the existence brands. But Hawkins has always proved its relevance by changing
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Effective Branding: Starbucks When thinking of a brand that I am loyal to the first brand that comes to mind is Starbucks. The Starbucks organization has done an amazing job of branding itself as the premiere coffee retailer worldwide. The Starbucks logo is widely recognized and is distinguishable even to non-coffee drinkers. The company has the advantage of commanding premium prices for their products that consumers are happy to pay on a daily‚ or even more frequent‚ basis. The ability to charge
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Submitted To: Submitted By: Prof.V.K.Jain Akash Garg (MB12FC31) Tushar Singh (MB12FC57) MBA-SEM II Marketing professionals emphasize on
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700 SCIENCE EXPERIMENTS FOR EVERYONE COMPILED BY UNESCO Would you like to create a cloud in a bottle? Prove that the earth spins? Run a telephone next door? Keep a thriving ant colony? Weigh the atmosphere? Make your own soap? Identify fossils? These are only a few of the more than 700 simple‚ safe‚ and exciting experiments that will help you to discover and understand many fascinating‚ scientific facts about the wonderful world in which we live. Some of these projects will take you no more
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Intangible items in The Things they carried Do you think that all the soldiers just carried physical objects? Most people just think that all they carried are guns and such. But they carried must more than physical objects. They carried intangible items. There were many tangible and intangible items they carry. But the most important items are the intangible ones. There are many intangible items they carry. But some of the most important are love‚ memories‚ and fear. The most important intangible
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CH9 Brand and Branding One of the most valuable intangible assets of a firm is its brands‚ Building a strong brand is both an art and a science. It requires careful planning‚ a deep long-term commitment. A strong brand commands intense consumer loyalty—at its heart is a great product or service. In this chapter‚ we focus on building brand equity and the benefits we derive from brand equity. What is a Brand? A brand is a name‚ term‚ sign‚ symbol or design‚ or a combination of them‚ intended
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and US GAAP use different methods to classify intangible assets‚ which can lead to significant consequences when it comes to financial judgments. Most differences arise from IFRS being more flexible with allowing capitalization. Under US GAAP‚ all research and development is expensed once it happens. Under IFRS‚ development is capitalized. Also‚ according to Intermediate Accounting‚ “IFRS permits some capitalization of internally generated intangible assets” (Kieso‚ 712)‚ while “GAAP requires expensing
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• Gas Laws • Ideal Gas Law • Kinetic Theory and the molecular interpretation of temperature • Temperature • Heat • Thermal Expansion • Specific heat capacity • Expansion of water • Conduction • Convection • Radiation • Phases of Matter and phase changes • 1st Law of Thermodynamics • Thermodynamic processes • 2nd Law of Thermodynamics 1. How much heat (in Joules) is required to raise the temperature of 30kg of water from 15°C to 95°C? 2. What is the specific heat of a metal substance
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Trees are very important for our survival in many ways. They clean the soil by filtering sewage and chemicals used in farms. They help control noise pollution and reduce flash flooding. Trees absorb carbon dioxide which contributes to global warming. They also clean the air by absorbing pollutants like carbon monoxide and sulphur dioxide. They also help to lower temperatures. They give shade during the summer and act as windbreaks during winter if they are located on the windward side. They also
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ACCOUNTING FOR INTANGIBLE ASSETS “WHY NOT ELIMINATE GOODWILL?” INTRODUCTION The Balance Sheet is one of the financial statements necessary to help different kinds of individuals – owners of enterprises‚ management of companies‚ analysts‚ creditors‚ inventors in making business decisions. It is a statement that tells about the financial position of the company. It encompasses the three main elements of the accounting equation – the assets‚ the liabilities and owner’s equity. The assets are
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