18 8. CONCLUSION 20 9. BIBLIOGRAPHY 21 ACKNOWLEDGEMENT "Work is Worship"- so goes the old adage‚ Herculean task have been overheard by dedicated and concerted effort of various people who have sensibly and systematically blended their thoughts. We acknowledge deep sense of gratitude towards our guide‚ Prof. Sham Sharma for giving
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Barbie: The American Girl Goes Global Barbie which is produced by Mattle is the most known and successful baby doll all around the world. So there is a reason underlying this success. Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a
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revenues‚ is the manufacturer of Barbie‚ Hot Wheels‚ Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls‚ different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001‚ when MGM’s Bratz dolls were introduced‚ the realistic look of these dolls attracted girls and they started abandoning Barbie dolls. Now Barbie faces stiff competition not
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Barbie is Just a Piece of Plastic “Seen through Rose-Tinted glasses:” The Barbie Doll in American Society. By Marilyn Motz; supports the highly debated topic that the toy Barbie produced by Mattel is a bad influence‚ on young girls. Motz is claiming that the young female child envisions herself as Barbie‚ and with Barbie resembling an older more mature woman. Something that Barbie’s age group cannot obtain‚ in till they grow older and more mature themselves. However‚ Barbie is just a toy‚ her
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Barbie is the main target for feminists and women of all races. As a doll‚ Barbie is a first role model for kids‚ showing them what they should look like‚ how they should dress‚ and how much money she should have. She is given to girls at a very young age. Marilyn Motz’s essay‚ “Seen Through Rose-Tinted Glasses” says‚ “Most owners of Barbie dolls are girls ages of three to eleven years of age” (Motz 16). These children are too young to process and understand that real girls don’t look like her. She
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English 112 10/12/11 Pain Is Beauty‚ Beauty Is Pain The poem‚ “Barbie Doll‚” by Marge Piercy‚ implicitly criticizes the way that women are mixed into stereotypical roles from the time they are young. This poem makes it clear this standard of perfection is impossible to achieve--at least not while one is alive--and starts with something relatively careless at a young age‚ a Barbie doll. The Barbie doll‚ one of the best-selling “toys” of all time‚ has become an icon of U.S. culture for the
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Barbie Doll” by Marge Piercy 1. In approaching the assignment question‚ I took as a starting point from an unknown guest comment:” From the moment she is born‚ this girl is exposed to the expectations of society and goes through life encountering the harsh realities of not meeting those expectations. The need to live up to the world’s idea of beauty fuels years of severe self scrutiny that tears down any and all of her self confidence- preventing her from loving any part of herself. The constant
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Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin
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The Barbie Doll: Perfect in an Imperfect World Imagine long blonde hair‚ perfect tan skin‚ a tall slender body with perfect measurements and outfits that only accentuate the perfect features. It might be hard‚ or impossible‚ to bring to mind a human being who could fit these characteristics. If I were to say‚ long blonde hair‚ perfect tan skin‚ a tall‚ slender body with perfect measurements and outfits that only accentuate her plastic body‚ what comes to mind now? Young children have received Barbie
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girl’s toys from the boys? Or why they have certain kind of toys for girls and boys?. We don’t think about those things. However‚ we see that dolls are for the girls because how we grew up. Also what society establishes show us‚ that girls are suppose to play with dolls because when they grow up‚ they would have to become mothers or housewife‚ be delicates and more feminine. Therefore this type of mentality was created in girls since they were little and because this is socially acceptable.
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