Japan and China Conflict William Kennedy Southern New Hampshire University Japan and China have been in a conflict that started in 1960 after the United Nations said that the island may contain huge reserves of gas and oil. Not to mention rich fishing grounds. The countries have tried to set its maritime borders with no success. Japan has controlled the islands from 1895 to 1945 when they were transferred to American administration in 1972. The islands were then returned to Japans control but
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Product costing assignment 1. (a) Split into fixed costs and variable costs‚ which are both allocated based on machine hours‚ but using separate rates. Also‚ make a distinction between the costs that are more directly related to the machines (e.g.‚ depreciation‚ electricity) and those that have been allocated to the machines from other cost centers. (b) Split total machine-related costs into three types: costs related to setup‚ production‚ and maintenance of the machines. For each type of
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Planning The firm should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change at this point) For examples
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Product Information Product information should be more thorough because it will help us become more ethical consumers and take better care of our health. We do have the right to know whether a product has been made by unethical means before purchasing it‚ or if the product is harmful to our health. Our market has expanded to the point where we are presented to an enormous number of products and have built the tendency to buy things without knowing where they come from or how they were made
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and implementation of ideas to produce new or improved strategies‚ capabilities‚ products‚ services‚ or processes.” Innovation refers to creating more effective processes‚ products and ideas. Innovation is crucial to the continuing success of any organisation. Businesses that can innovate create more efficient work process and have better productivity and performance. Being innovative doesn’t mean inventing new product or services. Changing business model and adapting to changing environment to give
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Product * A good‚ idea‚ method‚ information‚ object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits‚ features‚ functions‚ uses) that a seller offers a buyer for purchase. The Product Concept * This orientation holds that consumers will favor those products that offer the most quality‚ performance‚ or innovative features. * A philosophy that a good product creates its own market‚
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Case Study: Electra Products Summary: The Company faces the distrust between the departments‚ the staff enthusiasm reduce the decline in market share‚ the low product innovation‚ reduced efficiency and other issues. Then Martin Griffin proposed a suggestion—the new empowerment campaign. But after Martin proclaimed a new era of trust and cooperation at Elecatra Products‚ Barbara’s friend Harry expressed doubts. He said: Garbage like empowerment isn’t a substitute for hard work and a little faith
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left side of the paper “R” for reactants and the right side “P” for products. R P To represent molecules that are reactants‚ you will place candies on the reactant side of the paper; products will be candies on the product side of the paper. Reactions will be represented by moving a candy from one side of the paper to the other. Part I 1. Start with 40 candies on the reactant side of the paper and zero candies on the product side. 2. Each round‚ you will be exchanging candies between R and
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible outlet
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MKT/571 Marketing Thursday April 11‚ 2013 Dr. Anita White‚ instructor Product Offering Beer has been a favorite past-time drink for decades and it was the first alcoholic beverage known to civilization. The first product humans made from grain and water before learning to make bread was beer. Just about every culture developed their own version of beer using various grains. One of the most popular brand beers
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