MODULE # 1 THE BUSINESS AND ORGANIZATION Attributes of the term ‘Business’ Business has been defined as an organization of the people with varied skills‚ which uses property or talents‚ to produce goods or services‚ which can be sold to others for more than their costs. Or it may be considered as the system through which economic activity is organized and directed by those who seek to make a profit. Business includes lawful activity carried on continuously‚ which involves buying and selling
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Sales and planning operations Individual Contents Introduction....................................................................................................................................... 3 Introduction to the organization ..................................................................................................... 4 Task 2 ........................................................................................................................................... 4 2.1)
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File Sharing and the Revenue of the Creative Industries Introduction File sharing hosts‚ who provide online storage to share various files ripped from media like recorded music‚ films‚ and books‚ have been considered as a type of internet piracy that threatens the creative industries‚ including films‚ music‚ software‚ and books. (Van Eijk‚ 2011) However‚ after the shutdown of Megaupload‚ one of the most popular file hosting site‚ a series of ripple effect happened‚ causing several other file sharing
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MKTG307 Sales Management S2 Evening 2014 Dept of Marketing and Management Contents General information 2 Learning outcomes 2 Assessment tasks 3 Delivery and resources 6 Unit schedule 7 Policies and procedures 11 Changes from previous offering 14 Research and practice Macquarie University has taken all reasonable measures to ensure the information in this publication is accurate and up-to-date. However‚ the information may change or become out-dated
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Sales Promotion Strategy Sales are the lifeblood of a business‚ without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed‚ it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company’s sales by predicting and modifying your target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business
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ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
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Genesis: SALES ORIENTATION STAGE OF MARKETING Selling: It refers to an art of persuasion by means of preaching attributes of the products / service so that need can be created among prospective customers and purchase can be made by them. Sales Management: Sales management originally referred exclusively to the Direction of sales force personnel who undertake the responsibility of selling. According to AMA: “Sales management refers to the planning‚ direction‚ and control of personal selling including
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Article Title: Improving the Sales Force Author: Cranfield University‚ SilentEdge Url & Date Retrieved: http://silentedge.co.uk/wp-content/uploads/2011/01/cranfield-report-18.01.2011.pdf 3/14/13 Main Idea This article analyzes the data from several sales people in three different areas new business sales‚ telesales‚ and account management. With the data it puts together 8 profiles that each sales person can fit into. Ranging from least effective to most those 8 types are socializer‚ dealmaker
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Question 1 (a) The 3 main roles that a sales manager should perform are listed as below: 1. Manage customer relationships 2. Serve as customer consultants 3. Manage the hybrid sales force Sales managers should firstly‚ continuously achieve a conversation with his or her customer‚ provide customized service and recommendations to them in order to increase customer retention. Secondly‚ sales managers should build ongoing relationships and profitable partnerships with his or her customers
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Revenue Recognition Fraud: Methods and Reason In today’s corporate arena‚ fraud has taken its seat among the top priorities of those who make policies and set standards. The majority of large-scale fraud is perpetrated by the improper recognition of company revenues and is‚ in practice‚ generally simple. Revenue recognition fraud can be carried out by keeping the books open past the end of the accounting period‚ recording consignment goods as sales‚ improper bill-and-hold transactions‚ failure
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