Background and Problem Definition: Baxton Technology is a small to medium sized scissors type surface automotive hoists (used in servicing‚ repair and speciality shops) manufacturing company which is operating is USA as well as Canada. It competes in the specialty shop segment and‚ in particular‚ those shops that dealt with wheel alignment. The organization wants to exploit the various opportunities of entering Europe market or increasing its sales in USA Market and Industry Analysis: Hoists are
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Strategic Marketing Baxton Technology 29. September 2011 Introduction Baxton Technology Company manufactures surface automotive hoists which are used by garages‚ service stations and other repair shops to lift cars for servicing. Because of its design‚ quality of workmanship‚ safety features‚ ease of installation and five-year warranty‚ Baxton Lifts achieved a reputation as the “Mercedes” of the hoist industry and is considered a leader in automotive lift safety in Canada and United States
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developing and manipulating them to build a value-creating strategy. When Alkermes decided to merge with Elan one of their main reasons for doing so was that they could use Elan’s most valuable resource‚ the Elan drug technologies (EDT) unit. The EDT develops proprietary drug technologies that can be applied to a number of products‚ improving the effectiveness of the drugs. With Alkermes now having obtained a technological resource with a rarity that will help them gain a competitive advantage over
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Baxton Technology Hunter Biggs 1. What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? Automotive Lift Industry: 49‚000 lifts sold each year in North America‚ worth $54 billion at retail 16 companies in market (4 Canada‚ 12 U.S.) hoists are investments (last 10-13 years and range $3000-15000) 60% of industry is owned by 2 major companies (AHV Lifts and Berne Manufacturing) There is extensive personal selling Baxton Technology: - In an
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Baxton Technology Case Study 1) What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? The problem Mark Baxton facing is how to approach expansion for his company and where to focus the expansion to continue Baxton’s successes. Europe presents the best area to expand because it is now considered a single market‚ there is significant market potential‚ as of 1999 importing/exporting became duty-free‚ and there is yet no dominant manufacturer of hoists/lifts in
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I. Factual Summary: * Baxton Technology has a reputation for quality products‚ primarily in the wheel alignment segment. * By 1999‚ Baxton had sold 1‚054 hoists and had sales of 9‚708‚000. 60 percent of the sales were in US‚ and 40 percent were in the Canadian market. The total number of hoists sold in the U.S was 632 for a sales figure of $5‚824‚800. However‚ the total number of hoists sold in Canada was 422 resulting in a sales figure of $3‚883‚200. * Sixteen companies competed
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Agilent Technologies Case Study Business Objective: The IT philosophy of Agilent is to conduct its business on-line‚ in real time using the internet and the state of the art technology currently available in the market‚ with the objective of being an efficient enterprise. The primary objective of any organization is to increase revenue and decrease cost simultaneously. It is to be kept in mind‚ that due to the rapid changes in technology‚ an IT investment cannot be planned for more than 5
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Assignment One - Case study‚ Hindustan Computers Limited (HCL Technologies) Behaviour modification strategies. Behavior modification strategies are based on the principals of operant conditioning and reinforcement theory‚ which take the view that learning is influenced by the environment. The renowned psychologist B. F. Skinner expressed that through operant conditioning‚ people’s behavior could be shaped by reinforcement or lack thereof. According to Wood‚ et al‚ a reinforcer is a stimulus
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About Capstone Technologies 3 2. Overview of Proposal 3 2.1 Desired Outcomes/Deliverables 3 2.2 Proposed Methodology 3 2.3 Essential Eligibility Criteria 4 3. Contract Term and Work Schedule 4 4. Proposal Submission Requirements 5 5 Copyrights 5 6 Payment Plan 6 6 Proposal Submission 6 8. Section B. Technical Proposal - Standard Forms 8 9. Section 3C. Financial Proposal - Standard Forms 12 1. About Capstone Technologies Capstone Technologies is a Software Organization
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Case Study SM Technologies Ltd. (Developing Sales and Distribution Strategies) [pic] Location: Nagpur‚ Maharashtra‚ India (5th Vijaynagar Main 9th Cross-‚ Bangalore‚ Karnataka India) Bangalore branch office head: Arun Kumar Historical Background SM TECHNOLOGY Co.‚ Ltd. is a manufacturing company. It is a professional marketing organization and is being managed by a group of electronic engineers having varied experiences
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