ROLE PLAY BUSINESS MEETING Situation A condo sales agent is meeting with a family of three. These are first-time buyers who are shopping for a condo. They are at the sales office located next to the site of the future condo tower. Construction has not begun but a large billboard sign outside the sales office proclaims “over 80% sold - starting at $195‚000”. The four people sit down for their meeting inside the fashionably decorated office. Roles 1) Real estate professional This successful
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Ryan Fuller PHL 118 Tu/Th 9:30 Legalization of Marijuana Marijuana or cannabis is an illegal drug formed of the dried leaves and flowers of a plant called cannabis. Marijuana should be removed from the criminal justice system and be regulated in a manner similar to alcohol and tobacco. The legalization would benefit many people however‚ for now the substance is illegal in most of the United States. In fact in Michigan the possession of marijuana comes with up to a year of incarceration and
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Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity creates consumer loyalty thus giving the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth within the industry‚ the only way for companies to gain market share is to take a piece of their competitors. A company’s success hinders on how well they are able to bring their name in the hearts
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terms of choice for a spokesperson‚ it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. 4. Virgin Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertising effectiveness of the two
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Print.) Myrtle is bought with his intimidation because she associates this with masculinity‚ and this starts the rift between Myrtle Wilson and George Wilson. She becomes so lost in Tom and his money that she forgets what social class she is in‚ and she tries to claw her way to the top. “‘I told that boy about the ice.’ Myrtle raised her
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or billboards; they catch our eyes and stay in the back of our minds. With commercials‚ they strive to be very noticeable and out there. During the super bowl‚ the commercials strive to get their stuff out there during the many commercial breaks in the game. A lot of these commercials are funny‚ colorful and memorable. One commercial in particular struck my attention and I found it amusing and very nostalgic. The commercial opens up on a snow covered field with one black cow‚ as soon as the image
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The current Axe print advertisement in question is part of a global campaign to promote its new line of “Peace” products‚ trying to strike down the sexist image it had previously. Axe partnered with a non-profit organization called Peace One Day and aims to promote peace in the world by an anti-war agenda and also gender equality. An end to the gender wars. This is an example of using polysemy through the slogan “Make Love‚ Not War”‚ which is the use of the phrase to incorporate multiple meanings
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determinants influencing the enlargement of the beer market; especially the cause from gas price has risen up high like never before. Deriving the consumer products price had to be adjusted to avoid suffering from higher cost of production and transportation. On the other end‚ consumer’s purchasing power had become lower due to the higher cost of living; driving them to adapt to the economic situation they were facing. From the observation in the beer market‚ we could notice there were obvious changes
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The act of brewing beer has been considered a craft since the ancient times‚ in today’s society craft beer is defined as a beer made in a traditional or non-mechanized way by a small brewery. There is currently hundreds of different types of beers and new beers being crafted each day. Craft beer and Microbreweries have taken many cities by storm lately including Kansas City and the rest of the United States. Craft beers popularity has increased dramatically in the last few years. While Microbreweries
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does not make being transgender any easier for the many individuals experiencing this life change. There are options one may choose while being transgender. Some choose to go through surgical procedures‚ some take testosterone to enhance their masculinity‚ and some choose not to make any of these changes at all but still identify as transgender. Schilt discusses in chapter two that the process of testosterone can take up to months or even a year until you see full results (Schilt). Imagine the obstacles
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