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    The Shadow Lines

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    The Shadow Lines by Amitav Ghosh Such moments are rare indeed these days when one takes a book in the hand and is completely captivated by it after reading the first few pages. That happened to me recently when I started reading "The Shadow Lines" by Amitav Ghosh. "The Shadow Lines‚" Ghosh’s second novel‚ was published in 1988‚ four years after the sectarian violence that shook New Delhi in the aftermath of the Prime minister‚ Indira Gandhi’s assassination. Written when the homes of the Sikhs were

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    Walk the Line

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    Walk the Line Release Date: 11/18/05 Running Length: 134 mins Rating: PG-13 (Profanity‚ drugs) Cast: Joaquin Phoenix‚ Reese Witherspoon‚ Ginnifer Goodwin‚ Robert Patrick‚ Dallas Roberts‚ Dan John Miller‚ Larry Bagby‚ Shelby Lynne Director: James Mangold Producers: James Keach‚ Cathy Konrad Screenplay: Gill Dennis & James Mangold Cinematography: Phedon Papamichael Music: Johnny Cash‚ T Bone Burnett Studio: 20th Century Fox Theatre: Empire Theatres Date: 12/12/05 Time: 7:15 P.M.

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    Sales Forecasting

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    Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observed. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar‚ but more general term. Both might refer to formal statistical methods employing time series‚ cross-sectional or longitudinal data‚ or alternatively to less formal judgemental methods. Usage can differ between areas of application: for example‚ in hydrology

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    Assembly line

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    capitalaim.com There is a blurring of lines between the urban and rural consumers in the country after economic reforms and it is necessary for companies to engage consumers online‚ according to Jotsna Mukherjee‚ a professor in Texas A & M Intl. University in the US and an expert on consumer behaviour. She was delivering a lecture on the subject here at the Integral Institute of Advanced Management on Wednesday at a programme jointly organised by Business Line and the State Bank of Hyderabad (SBH)

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    Sales Budgeting

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    SALES BUDGETING AND FORECASTING OF BRITANNIA Group members: Rating: Abhinav Aggarwal – 01 5 Avnita Agrawal – 02 5 Srishti Chitlangia – 10 5 Humera Khan – 26 5 Priya Majhi – 45 5 Zain Shaikh – 59 5 Vinay Singh – 68 5 SALES BUDGETING:- Meaning of Sales Budget Sales Budget reflects the targeted sales revenue. Sales Expense budget shows the expenses necessary to reach the targeted sales

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    Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our

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    Retail and Sales

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    card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will entice Target to offer products that they do not have in stock. Target tracks all sales done on their cards. So‚ Target can track customers who use their card at other retailers and compete by providing that merchandise as well. Location: Location is a critical factor in a consumer’s selection of a store. Starbucks coffee (shown here

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    Health Promotion

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    How can a health practitioner facilitate behaviour change in an individual with a health-risk behaviour? Health practitioners play an essential role in facilitating behaviour change in individuals that display health risk behaviours. Health practitioners are exposed to the aftermath of risky health behaviours everyday. Leading a lifestyle full of health risk behaviours is the most common cause of death and disease within most countries. For example‚ smoking is a significant modifiable behaviour

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    Place & Promotion Strategy

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    Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives

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    Sales Organisation

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    THE SALES ORGANIZATION By: Vibhor Jain Key Terms Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all

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