Marketing Mix Name:Rachel Scullion Date of Submission: 28th March 2012 Module: Marketing practice Table of Contents Aim of the report Introduction Company background Marketing mix Product o Product definition o Product categories o Product classification o Product life cycle o Branding o Packaging Price o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods Place o Definition of Place o Channels
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RETAIL SCENARIO IN INDIA Unlimited Opportunity Contents The Global Retail Industry: An Overview Retail Scene in India: Touching Meteoric Scales Different Forms of Retailing Malls in India Challenges of Retailing in India Retail as an Employment Generator Retail Industry in the East: Current Scenario‚ Growth Prospects and Upcoming Projects Retail Education in the East Factors needed to promote the Industry in West Bengal Conclusion The Global Retail Industry : An Overview Retail has played
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2.1 Demographic Factors 9 2.2 Economic Factors 9 2.3 Technological factors 10 2.4 Political factors 11 2.5 Natural Factors 11 2.6 Cultural Factors 12 3 Competitive Comparison – reaching the consumer 13 3.1 Market Mix Audit 13 3.2 McDonalds Woodbine – the marketing concept at the local outlet. 15 3.3 The flaw in the concept 16 4 Conclusion 16 5 Recommendations 17 References 18 APPENDIX A A APPENDIX B B Executive Summary The purpose
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returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of each product offered in the line such
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Table of Contents I. INTRODUCTION 3 II. MARKET STRATEGY 4 A. Product 5 B. Price 5 C. Place 5 D. Process 5 E. People 6 F. Physical evidence 6 G. Promotion 6 III. ENVIRONMENT 7 A. Macroenviroment 7 B. Microenvironment 8 IV. CONSUMER BEHAVIOUR 9 V. MARKET TARGETING & POSITIONING 10 A. Segmentation 10 B. Target market 12 C. Market positioning 12 VI. CONCLUSION 13 VII. References 14 INTRODUCTION This report aims to
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previously discussed the importance between balancing cash flow in and out of the business very closely with sales retails figures. In tougher economic climates where sales have been forecasted lower‚ Narin has managed this by reducing orders and production costs during this period. | Internal reports‚ Income Statements‚ Balance Sheets‚ Profit & Loss Statement‚ Sales data.External sources‚ Retail Trend Data‚ Financial Figures‚ Market Trend Data.www.abs.gov.au | Competition | In fashion‚ it is all about
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the ‘marketing mix’ of the company (Borden‚ 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner‚ 1981‚ cited in Rafiq and Ahmed‚ 1995). This is an improvement over the original marketing mix of 12 elements (Borden‚ 1965‚ cited in Rafiq and Ahmed‚ 1995). The marketing mix of a company plays a very crucial role in its success. This essay discusses how Nike‚ Inc. has become a successful brand through the proper use of the marketing mix. Nike‚ Inc. Nike
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A Generic Framework for Service-Based Business Process Elasticity in the Cloud Mourad Amziani1‚2‚ Tarek Melliti2‚ and Samir Tata1 1 Institut Mines-Telecom‚ TELECOM SudParis‚ UMR CNRS Samovar‚ Evry‚ France 2 University of Evry Val d’Essonne‚ IBISC‚ Evry‚ France Abstract. Cloud computing is a new model for the provisioning of dynamically elastic and often virtualized resources at the levels of infras- tructures‚ platforms and software. Cloud platforms are being increas- ingly used for
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never thought about what happens if a competitor gets their hands on a module after it’s sold and “reverse engineers” it). Sam makes the following agreement with his engineers (he’s a good guy and wants to keep them happy): “You perform a make-buy analysis for the circuit boards and‚ if the cost of in-house production is at least 5% less than cost of procuring them from one of our proven suppliers‚ we’ll produce them in-house.” The engineers prepare a specification that‚ while not revealing
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Retail Business Analysis BUS620 07/16/12 Retail Business Analysis Payless Shoesource‚ Inc is one of the largest foot wear retailers in the United States. I got all my shoes‚ before I was fifteen and bought my own shoes‚ from Payless Shoesource‚ Inc. This is one reason I thought of Payless to do this retail business analysis on. Payless has a large selection of shoes including children‚ women‚ and men shoes at reasonable prices. Payless Shoesource has a definite generic‚ and segmentation
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