신제품마케팅 조별 사례 발표 Starbucks : Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking
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Nature of technical communication Technical communication is a method of researching and creating information about technical processes or products directed to an audience through media. The information must be relevant to the intended audience. Technical communicators often work collaboratively to create products (deliverables) for various media‚ including paper‚ video‚ and the Internet. Deliverables include online help‚ user manuals‚ technical manuals‚ White papers‚ specifications‚ process and
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Technical writing is any written form of technical communication used in a variety of technical and occupational fields‚ such as computer hardware and software‚ engineering‚ chemistry‚ aeronautics‚ robotics‚ finance‚ consumer electronics‚ and biotechnology. The Society for Technical Communication defines technical communication as any form of communication that exhibits one or more of the following characteristics: “(1) communicating about technical or specialized topics‚ such as computer applications
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be able to draw on the most important resource – the skills of the workforce”. Organizations are undoubtedly aware of the benefits of a diverse workforce. The major question is what best practices should be adopted to achieve diversity. what constitutes “best” practices? The EEO report indicated that a "best" practice is one that is in conformity with the requirements of the law‚ promotes
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Technical Writing Guidelines September 1‚ 2004 Copyright © 2004 by The Natchez Group Inc.‚ dba TechProse. All rights reserved. The information disclosed herein is proprietary information owned by The Natchez Group Inc.‚ dba TechProse (“TechProse”). This information shall be used solely and exclusively by University of Berkeley Extension students as part of their course and reference material for Technical Communication 1. The information herein shall be used by or disclosed to others
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Running head: EXAMINING BEST PRACTICE FOR STUDENTS WITH AUTISM 1 EXAMINING BEST PRACTICE FOR STUDENTS WITH AUTISM EXAMINING BEST PRACTICE FOR STUDENTS WITH AUTISM 2 Examining Best Practice for Students with Autism There is little argument that early diagnosis and treatment are essential in addressing needs that impede communication and learning skills in children with autism spectrum disorders (ASD). Research
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BEST PRACTICES MAINTENANCE PLAN FOR SCHOOL BUILDINGS State Department of Education September 2006 Dr. Marilyn Howard State Superintendent of Public Instruction Acknowledgement We want to acknowledge and thank staff at the Division of Building Safety who spent time helping compile and review this manual. Much of the information in this manual was taken from Preventive Maintenance for Local Government Buildings‚ April 2000‚ published by the Minnesota Office of the Legislative Auditor‚ Program
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Call Center At-Home Agent Best Practices Essential tools for managing employee performance‚ service quality and the customer experience Sponsored by Call Center At-Home Agent Best Practices Essential tools for managing performance‚ service quality and the customer experience Table of Contents Executive Summary .......................................................................................................... 1 Value Proposition ................................................
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Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America‚ which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists‚ in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent‚ well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores
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Are Google’s business practices ethical? Is Google more helpful or harmful to web users? Ethics of Business and Government Matej Koutny October 8‚ 2010 Bibliography Boulton‚ C. (2010‚ June 22). Google Increases Search Market Share. Retrieved October 8‚ 2010‚ from www.eweekeurope.co.uk: http://www.eweekeurope.co.uk/news/google-increases-search-market-share-7912 Cleland‚ S. (2010‚ May 24). What Private Information Google Collects -- A One-Page Fact Sheet. Retrieved October 7‚ 2010
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