QUIZ 10 – Introduction to Business‚ Spring 2013 (Chapter 13: Promotion & Pricing Strategies) QUESTION | Answer 1 | Answer 2 | 1. Dunkin’ Donuts uses __________ advertising when it tells people that "hard-working" people prefer their coffee over the high-priced Starbucks. A) corporate B) comparative C) informative D) reminder-oriented 2. In the movie‚ The Social Network‚ the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of
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Questions for Critical Thinking 5 Salvatore’s Chapter 10: Discussion Questions: 2 (a) The advantages of the Herfindahl index over concentration ratios is that the former uses information on all the firms in the industry‚ not just information on the market share of the largest 4‚ 8‚ or 12 firms in the industry‚ and gives a larger weight to the larger firms in the industry. (b) The disadvantage of concentration ratios and the Herfindahl index is that for the reasons indicated in Case Study
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Look for videos or articles on the Corruption at Fannie Mae and Freddie Mac and on Countrywide Financial. What were the results of the banking industry’s ethical decisions? Do you feel that if the banking industry would have made different ethical decisions that the Great Recession could have been avoided? Please list the links to your materials. The United States of America sued Bank of America for $1 billion in mortgage fraud against Frannie Mae and Freddie Mac. In 2008‚ United States World
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will learn about some of the basic analytical tools that financial managers use almost every day. Chapter 3 reviews the main financial statements that are the primary means by which firms communicate with investors‚ analysts‚ and the rest of the business community. Chapter 3 also illustrates some simple tools that managers use to analyze the information contained in financial statements to identify and diagnose financial problems. I Firms create financial statements using the accrual principles
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Would Mickey Mouse Eat Shark ’s Fin Soup There was controversy at Hong Kong Disneyland before the park even opened in 2005. Disney Land in Hong Kong was known for its great weddings and wedding receptions and it also showed this was profitable business for Disney Land. Wedding Banquets are a large part of Disney Worlds Revenue. On the wedding menu‚ shark fin soup is offered as an option‚ a popular wedding dish in Hong Kong for over 200 years. Stock holders and supporters of Disney were enraged
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Question 1 Essay Name: Yijing Shen(Vicky) Institution: Arts and business Course: Arts 1062 Tutor: Rodney Wallis Date: 21/9/2014 Question 1: In her essay “Mildred Pierce and the second World War” Linda Williams argues that the film “reflects and represents the contradictions of its historical moment” (p.21). She develops this point over the following pages and writes on p.25: [like] the wartime and post-war gothics‚ Mildred Pierce is better able to reflect the problems encountered
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How might theories of leadership and group identity help to explain the Enron collapse? The following essay will look at how leadership and group identity might explain the Enron collapse‚ a multibillion company established in 1985 after the merge of Houston Natural Gas and Inter-North‚ with a reported fortune of over US $100 billion in 2000 and at number 7 as the most successful company in America (Fox‚ 2003). Huczynski and Buchanan (2010 P 596) points out that an effective organisation is one
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Introduction In this unit I will be discussing the roles and responsibilities of a manager‚ supervisor and an employee‚ the training and development for each role. I would look at the training and development required for each role and also the training and development programme of boots as a whole. Another key part I’ll be focusing on is motivation – how the staff are motivated at boots‚ PEST analysis that influence boots recruitment decisions‚ more so‚ recruitment documentation‚ e.g. authority
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thrives on fierce competition‚ with retailers and wholesalers vying for the attention and loyalty of customers. Every day‚ customers vote with their feet for the stores of their choice. Shops therefore depend on maintaining the reputation of their business and the trust of their customers. Own brands products‚ in many cases marketed under the store’s own label‚ have developed at all levels of value in both food and non-food products in response to consumer demands for value for money: often they
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Gross Domestic Product is one of the primary figures utilized to determine the overall health and viability of a particular countries’ economy. It is a monetary value placed on all of a countries goods and services within a year time period. The Human Development Index is another figure utilized to determine the health and well being of the inhabitants of a country. Education‚ life expectancy and income are all evaluated in the HDI. Utilizing the GDP and HDI we are able to compare and contrast
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