Billabong’s Recent Nose Dive Billabong is a popular Australian company whose business includes surf‚ skate‚ snow‚ sports apparel‚ accessories‚ and hardware. The company started in 1973 in Gold Coast‚ Queensland‚ Australia and through their four decades of business they have established brands such as Element‚ Von Zipper‚ Honolua Surf Company‚ Kustom‚ Palmers Surf‚ Xcel‚ Tigerlily‚ Sector 9‚ DaKine‚ and RVCA brand names. In 2008‚ the company witnessed peaking numbers with profits of $158 million
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FIRM As per the judicial obligation‚ Billabong International Limited appointed Pricewaterhouse Coopers as their audit firm. PWC is a London based multinational company known for its Professional Services. As an audit firm for Billabong‚ Pricewaterhouse reviews the company’s accounting statements and determines the company’s financial position. The lead auditor for Billabong is Steven Bosiljevac. Steven Bosiljevac is a partner at Pricewaterhouse Coopers. (Billabong Financial Report‚ 2013: 43)
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Billabong is Australia’s largest surfware manufacturer which generates a revenue of $680 million. In 2000 Billabong was listen among Australia 200 largest companies. Billabong started to expand in 1983 in order to gain international market and creating a global identity. In year 1985 and 1987 it expanded its business in NewZeland and France respectively. Billabong last CEO was Launa Inman. And current CEO is Neil Fisk. Now it has retail stores and manufacturers in East Asia. Billabong also sells
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the market because they have obviously made it clear as to who can use their products. They must have used something called the Market Segmentation. "The process of dividing a market into segments is called market segmentation."(Kapoor‚ 421) Below is the figure of the process that goes on in Market Segmentation: Some of the common bases of market segmentation are: demographic‚ psychographic‚ geographic‚ and behavior. When we talk about demographics‚ we are mentioning age‚ gender‚ race‚ ethnicity
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Mohammed Sahid IBU 221/ 001 Date: 10/16/14 CLOSING CASE BILLABONG Billabong is an Australian company. They make surf wear‚ from wet suites and board shorts to T-shirts and watches. 80% of Billabong sales are from outside of Australia. 50% of which are from the United States. Billabong is reliant on a strong U.S. dollar against the Australian dollar. Billabong relied on the fact that the rapidly weakening Australian dollar in 2008-2009 and waited for profits to skyrocket. Due to the increase
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faced by Billabong’s management. Billabong is currently facing a number of difficulties that are both internal and external. One of the biggest problems currently faced by Billabong management is the lack of support from institutional shareholders. 2. Describe the factors that have led to Billabong’s current success/decline. One of the main factors is 3. Explain why changes were made to Billabong’s management structure Changes were made to the billabong management structure because of
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References: 1. Reference for Business Company 2014 http://www.referenceforbusiness.com/history2/89/Billabong-International-Ltd.html viewed 8th November. 2. Katie Smith 2013‚ “retail focus: where did billabong go wrong” EDITD’s blog‚ April 2013‚ viewed 8th November‚ http://editd.com/blog/2013/04/retail-focus-billabong/ 3. Philip Kotler and Kevin Lane Keller 2006‚ ’What is geographic segmentation ’. Marketing Management. Prentice Hall‚ viewed 8th November. 4. Reid‚ Robert D.; Bojanic‚ David C. (2009)
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[pic] Billabong International Ltd. Company Marketing plan By (James) Company History Billabong is a holding company for an Australian brand of surf wear and extreme sports apparel. The company was established by Gordon and Rena Merchant in Burleigh Heads on the Gold Coast‚ Queensland in 1973 and expanded overseas into Japan‚ the USA and Europe through licensing agreements with third parties. Billabong sources its products from manufacturers before attaching their specific
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Summary In the world there are 194 countries and Billabong has sold their product over 100 countries‚ the major regions are the North America‚ Australasia and Europe. There are several smaller regions that are selling products of Billabong‚ such as Australia‚ New Zealand‚ Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry‚ yet Billabong has a limited consumer in a limited area with the
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Billabong Case Study Managing Change HISTORY ← Australia’s largest surfwear manufacturer‚ annual sales = $680 million (2003/04) ← Core business = marketing‚ distribution and retail of clothing‚ accessories and eyewear ← Sells products under other brand names including: • Element (Skate wear) • Von Zipper (sunglasses) • Honolua Surf Company ← Founded in 1973 – by Gordan and Rita Merchant ← Reputation = supplying
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