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    Kelsey Galati WMST 340 Metacommentary As my last upper division GE‚ it would be an understatement to say that I was tired of the regular‚ fact-reciting‚ GE courses. I’d taken one too many courses that were based on memorization of facts‚ all of which were forgotten twenty minutes after the test. For these reasons‚ I decided to make my last GE class Women’s Studies 340. Not only had I heard the material was motivating‚ but also that there wasn’t a final at the end of the semester‚ a huge bonus

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    Transition to the Accrual Accounting The transforming from cash basis accounting to accrued accounting are associated with several general issue which including factor influencing the nature and speed of the transition‚ options in respect of the transition paths‚ and the management of the transition process. The factors that may influence the nature and speed of the transition to accrual accounting which the system of government and the political environment are the major basic requirement. Beside

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    Brand Identity

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    communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following marketing

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    Advantages of Brands

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    strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty

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    GE Healthcare PRESS RELEASE Time-saving tech: GE Healthcare focuses on improved workflow Showcasing solutions that enhance clinical confidence with fast‚ efficient‚ accurate diagnosis CHICAGO – December 3‚ 2014 – Long wait times‚ disorganized data‚ slow results and anxiety before a procedure. Often‚ these pain points muddle the healthcare process for clinicians and patients. Today at the Radiological Society of North America (#RSNA14) annual meeting‚ GE Healthcare (NYSE: GE) has unveiled new technologies

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    Adidas: the Brand

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    Case Study adidas The brand adidas has been selling sports apparel for 90 years and has been the official sponsor of the World Cup since 1970. It has more than 38‚000 employees throughout the world. Currently‚ one of its most outstanding products is the F-50 soccer shoe. It’s the world’s lightest‚ weighing 165g‚ and is worn by the most important players in the World Cup. A special version was made exclusively for the Argentinian player Lionel Messi‚ who was selected as the FIFA World Player

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    Brand Extension

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    Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin

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    Billy Elliot Transition

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    Exploring Transitions Individuals journeying into new experiences are often clouded with preformed expectations of future outcomes. However‚ through the triumph of confronting personal and social challenges‚ one is able to gain rewards‚ much greater than their desired results. The film “Billy Elliot” directed by Stephen Daldry explores the importance of having support and a receptive mindset for when individuals embark on difficult periods in life to achieve their ambitions. Comparatively‚ the poem

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    Brand Hierarchy

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    Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches

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    Brand Cannibalization

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    BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional

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