Topic: Evaluating Foreign Direct Investment (FDI) impact on Customer‘s buying behavior in Tunisia. Evidences from the Tunisian Market Outline I. Introduction II. Literature Review 1- FDI a- Definition b- Factors of success of FDI (economic‚ political‚ cultural‚ social …….). 2- customer buying behavior a- Definition b- Factors that affect customer buying behavior: * 4 Ps : product‚ promotion‚ place and price * Cultural‚ social‚ personal
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Study: The Black & Decker Corporation (A) Power Tools Division Course: International Marketing Management Prof. Dr. Lutz H Schminke Authors: Marc Gerlach (323514) Tobias Holler (725219) Björn Kleindienst (425169) Robin Mack (223377) Marina Sukhareva (127387) Celia Yan (431144) Fulda‚ 24th May 2011 Table of Content Table of Content 2 1. Introduction 2 2. Case Summary 3 2.1 The Black & Decker Corporation
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Read the case ’ Strategic and Organizational Change at Black & Decker ’ and answer the questions below. Each question carries 25% of the marks for this assignment. Questions How would you characterize Black & Decker ’s international expansion during the 1950s and 1960s? What strategy was the company pursuing? What was the key feature of the international organization structure that Black & Decker operated with at this time? Did Black & Decker ’ s strategy and structure make sense given the competitive
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April 1996‚ Bill Lancaster‚ president of Black & Decker – Eastern Hemisphere‚ faced a difficult decision. He must choose one of two performance appraisal and management development systems for Eastern Hemisphere. One was introduced by Anita Lim‚ manager of Human Resources or ADP‚ US – who designed the Appraisal Development Plan (ADP) which provided each employee with feedback from subordinates‚ peers and supervisions. ADP had the positive impact on Black & Decker in the US‚ but some of the managers were
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Issues and Problems. Bill Lancaster‚ president of Black and Decker’s Eastern Hemisphere‚ was facing a difficult problem regarding the implementation of a new performance appraisal system. He had three choices to accept the modified ADP system developed by Anita Lim‚ manager of Human Resources to implement the ADP system adopted in the U.S. or to continue allowing the different sites to use variations of (MBO) Management by Objective plan. (ADP) Appraisal Development Plan‚ also called the 360 degree
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1. What are Lancaster’s concerns for the future of the Eastern Hemisphere Organization? What problems does he hope to address with ADP? In 1995 when Bill Lancaster was appointed the President of Black and Decker Eastern Hemisphere his initial impression about the organization was depressing. There were some major concerns one of them is the management style that was followed. The current managers were using the Management by Objective (MBO) type plan which is believed to be outdated system that
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Black Noise: Rap Music and Black Culture in Contemporary America (Music Culture) By Tricia Rose Black Noise: Rap Music and Black Culture in Contemporary America (Music Culture) Description: From its beginnings in hip hop culture‚ the dense rhythms and aggressive lyrics of rap music have made it a provocative fixture on the American cultural landscape. In Black Noise: Rap Music and Black Culture in Contemporary America‚ Tricia Rose‚ described by the New York Times as a "hip hop theorist‚" takes a
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should clearly analyze the process of their decision and the factors which will impact their behavior. Consumers usually make a decision through five stages: need recognition‚ information search‚ and evaluation of alternatives‚ purchase decision and post-purchase behavior. Marketers should not only focus on the purchase decision‚ but also emphasize the entire buying process. During this process‚ consumers’ decision and behavior can be influenced by two main factors. First‚ there are the internal characteristics:
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CONSUMER BEHAVIOR ON IMPULSIVE BUYING The Influence of Culture on Consumer Impulsive Buying Behavior KACE N AND L EE CUL TURE AND IMPUL SIVE BUYING BE HAVIOR Jacqueline J. Kacen Department of Business Administration University of Illinois at Urbana-Champaign Julie Anne Lee Department of Marketing University of Hawaii–Manoa Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels‚ consumers
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remind customers of things they may have overlooked‚ or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words‚ the customer simply sees a product and purchases it. Using suitable arguments and examples‚ explain why consumers buy impulsively. Impulse buying behavior Impulse buying is a buying behaviour characterized as unplanned‚ spontaneous‚ immediate‚ unconscious and emotionally driven. Unplanned
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