MGMT 587B: Customer Value Management Subimal Chatterjee Professional MBA Program (New York City) Sept. 13 and 20‚ 2014 Customer Value Management: Readings and Cases MGMT 587B: Customer Value Management Binghamton University THIS PRINT COURSEPACK AND ITS ELECTRONIC COUNTERPART (IF ANY) ARE INTENDED SOLELY FOR THE PERSONAL USE OF PURCHASER. ALL OTHER USE IS STRICTLY PROHIBITED. ISBN 1269608886 XanEdu™ publications may contain copyrighted materials of XanEdu‚ Inc. and/or its licensors. The original
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ZIPCAR Case 1. Who are Zipcar’s primary stakeholders‚ and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants‚ which are the executives and employees such as Scott Grffith; chairman and CEO‚ Steve Case; board of director‚ Ed Goldfinger; CFO‚ and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer
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TELECOM INDUSTRY India is the world’s second-largest telecommunications market‚ with 898 million subscribers as on March 2013. The sector ’s revenue grew by 13.4 per cent to reach US$ 64.1 billion in FY12. Telecom infrastructure in India is expected to increase at a compound annual growth rate (CAGR) of 20 per cent during 2008-15 to reach 571‚000 towers in 2015. Internet traffic in India is expected to reach to 2.5 Exabyte’s per month in 2017 from 393 pet bytes per month in 2012‚ as per a Cisco
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The Blue Spider Project Case Study Questions Question 1. If you were Gary Anderson‚ would you have accepted this position after the director stated that this project would be his baby all the way? Answer: Yes‚ I will because this is a good chance to help me raise my current position. Before I apply for this position‚ I got MBA degrees before 1995. I have been a production engineer last several years and prepared to be a project manager. Question 2. Do engineers with MBA degrees aspire to high
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| Bachelor of Business (Incorporating Graduate Diploma in Business & Graduate Certificate in Business)Strategic Management467943Semester One 2013 | TABLE OF CONTENTS Item | Description | Page | 1 | Welcome to Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation
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Prada‚ Coach‚ and Gucci names sue Target for palming off or counterfeiting‚ what would they need to prove to try to win? Do you think they would win? (short answer) Student Answer: In order for the owners of Prada‚ Coach‚ and Gucci to win a case on counterfeiting they would need to show that the bags would create consumer confusion and they would need to prove that Target intentionally tried to confused consumers by using similar names of their product. There must be an intent for customer
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Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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Operations and Production Management (MGMT 403) Dr. Garsombke Abstract Green Manufacturing is a method of manufacturing that minimizes waste and pollution achieved through product and process design. It is also a method that supports and sustains a renewable way of producing products and/or services that do no harm to you or the environment. Green Manufacturing goals are to conserve natural resources for future generations. The benefit of Green Manufacturing is to create a great reputation to the
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Business process changes: The IT system currently in use by Riordan Manufacturing Inc. is outdated and lacks many of the new technologies and features that are available today. This old and obsolete system is constantly requiring irregular maintenance in order to keep it in operation. The current increase in the consumer ’s demand for Riordan products presents the need for an improved and up-to-date ERP system. Riordan Manufacturing Inc. ’s continued success requires a system that is better designed
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Mayank Vimy Ridge Commemoration Speech Your Majesty‚ Mr. Francois Hollande-Prime Minister of the Republic of France‚ distinguished guests‚ veterans‚ ladies and gentlemen. Thank you all for honoring us with your presence today. We are gathered here at this memorial to honor the men and women that made the ultimate sacrifice; they sacrificed their lives for the greater good of our nation. Even though‚ we Canadians are supposedly a long way away from home there is perhaps no site in
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