about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation‚" Gourville says. To that end‚ Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA ’06) to suss out the best practices for branding next-generation products. "For managers‚ this is not a trivial decision‚" Ofek says. "Consumers don ’t necessarily read specs to learn about new features‚
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title: The effect of nightlife entertainment on PSU student learning quality Background Because of the influence from the western lifestyle and social value‚ nightlife entertainment becomes the popular recreation for many people. More teenagers go to nightlife entertainment that includes the university students. The freedom of the university student’s life make them can do whatever they want and can be easy to persuade to concern with the nightlife entertainment which teenagers believe that they
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How Apple changed the way entertainment is sold and consumed Abstract This paper will examine how Apple’s concept of cheap online content influenced the growing trend of online digital distribution of entertainment and other media. It will attempt to asses the impact on consumers and businesses as the traditional methods entertainment retail are giving way to the new online distribution model. Introduction : In 2003‚ Apple introduced the iTunes store‚ a digital store from where customers
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CASE 4: RUDI GASSNER & THE EXECUTIVE COMMITTEE OF BMG INTERNATIONAL (A) & (B) Note: only the (A) case has been included in the case collection; notes on the (B) case have been included as background material for the instructor. Case Summary BMG International was the international music subsidiary of the German media conglomerate‚ Bertelsmann‚ the second largest media enterprise in the world. In May 1993‚ CEO Rudi Gassner and the executive committee were gathered for one of their quarterly meetings
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Case: Dell Computers (A): Field Service for Corporate Clients [HBS 9-603-067] 1. What are the key challenges DELL should be concerned with as it enters the large scale server market? Support service in server market is more critical than in personal computer market‚ especially when the server is a large scale one‚ since a problem in server even for a short time could cause serious problem in the customer’s business. Having realized the importance‚ competitors such as Hewlett-Packard and IBM
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Wildlife Inhumanity within Commercial Entertainment Opinions are everywhere. Places like SeaWorld‚ Ringling Brothers Circus‚ and zoos are thought as commercial entertainment. For decades since both companies started there have been many controversies involve companies abusing or neglecting their animals. Two main opposing arguments about using animals for commercial entertainment are that people in favor of animals in commercial entertainment believe the animals educate the public‚ whereas people
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I.Introduction a.Attention Device: b.Thesis: "Piracy of media files must be accepted." c.Preview: Why it cannot be stopped‚ the Monetary impacts of entertainment piracy‚ and Other benefits of pirating entertainment. II.Body a.Limitations of Stopping Piracy i.No borders‚ no boundaries‚ no dictator. ii.Many things‚ which are supposed to be illegal in Utah are not. (It’s illegal to buy vulgar pornography‚ but you can order XXX movies in your living room‚ it’s illegal to gamble‚ but you can get
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LYCEUM OF ALABANG Department of Computer Studies A Narrative Report for the On-the-Job Training Program at ENTERTAINMENT GATEWAY GROUP (EGG) COMPANY Conducted from December 10‚ 2012 – March ##‚ 2013 In Partial Fulfillment of the Requirements for the Degree of Bachelor in Information Technology Submitted by: Lyn Vien Submitted to: MR. TIMOTHY R. CARIÑO Career and Placement Officer 2nd Semester‚ SY 2012 - 2013 ACKNOWLEDGMENT This Narrative Report would not be possible
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"The Romans are often characterized as loving violent and cruel entertainment in the amphitheatre. It has been suggested that the games served the dual purpose of providing entertainment for the people and maintaining the political status quo." In today’s society‚ the killing of humans and animals usually means a jail term‚ and seeing someone die is not something people go and see for fun. Violence was glorified in Rome hundreds of years ago. All the crimes they committed were condoned‚ accepted
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Corporate Social Responsibility 13/12/2013 HIV OUTBREAK: THE USE OF PROTECTION IN THE ADULT ENTERTAINMENT INDUSTRY ‘The porn films are not about sex. Sex is airbrushed and digitally washed out of the films...Pornography is about getting yourself off at someone else’s expense.’ (Chris Hedges) Sexuality is a fundamental and essential part of our humanity (IPPF‚ 2008). Porn however‚ is not. The adult entertainment industry aims to meet the fantasies and desires of those who consume it. In order to create
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