AirAsia with future expectations. Background of AirAsia Air Asia‚ an ailing‚ in debt‚ government owned airline was purchased by Tony Fernandes‚ a Malaysian Indian entrepreneur in 2001. Fernandes invested all his valuables and saving in purchasing this airline company that only possessed two Boeings and was deeply surrounded by many debts. Initially‚ when Fernandes purchased AirAsia‚ most of the leading entrepreneurs claimed that the airline won’t survive for long. Tony Fernandes appointed leading
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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Air Asia Berhad Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor
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the external and internal environment on creation of new air carrier (Source: developed by author) As a result of the carried-out analysis it is possible make a conclusion that presently the recommended direction of strategic development corresponds to a state when it is necessary to implement the weakness - opportunity strategy (mini – maxi) directed on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation. Namely‚ strategic recommendation: to implement
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motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The
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Q1.Competitive Advantage Explain Competitive advantage Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example‚ Air Asia install kiosks to speed up check-in. With those innovations‚ it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and
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CHAPTER 1 EXECUTIVE SUMMARY 1.0 EXECUTIVE SUMMARY AirAsia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes
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AirAsia current issues The leading low fare airline in the Asia – AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand and Indonesia. To date‚ AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more
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Proposal to Zilack Board of Directors By: Blue Team Accounting and Finance Manager – Katie Dahle Marketing Manager – Mike Dadey Production and Operations – Chad Leibe Human Resources Manager – Lenora Box November 19‚ 2010 Introduction Zilack Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: the Zilack coffee cup with a patented ball bearing sliding mechanism. James Jr. and a group of 15 other executives run the company
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Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
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