Introduction There is success in body care. Behold the Body Shop‚ one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop‚ a famous cosmetic line for decades now‚ is Anita Roddick. On October 23‚ 1942 in Littlehampton‚ Sussex‚ England marks her birth to
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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THE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world
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Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop) . Besides that
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The Body Shop Value Chain Analysis Rosa Fernandez Walden University Introduction The purpose of this paper is to show the strengths and weaknesses of the Body Shop‚ who are their competitors and how their values chain from raw material to finish good has helped them create a force for good. Core Concepts According to Michael Porter‚ the value chain analysis concept is to try to identify what Competitive Advantage a business has over its competitors. The values chain of the Body
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founder and managing director of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional
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share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet. And for the clients‚ they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line‚ since to the author canceled the product mix strategy. What is more‚the competitors learn from THE BODY SHOP as a model
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I. Statement of the Problem How can The Body Shop compete in the U.S. market and retain its influence in the cosmetics industry despite threats like fiercer competition‚ apparent weaker competitive advantage‚ and the inevitable change in leadership? II. Case Facts and Background The Body Shop has been a fast-growing company in the cosmetics industry. Anita Riddick‚ the founder and managing director of the company had the habit of going against the tide of the industry’s established
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Term Paper on ‘The Body Shop’ Abstract The term paper on ‘The Body Shop’ presents information regarding The Body Shop (TBS) brand‚ its history‚ development‚ success in 1980s and reasons for the brand decline in late 1990s and early 2000s‚ as well as review the reasons‚ advantages and disadvantages for repositioning of TBS brand to target “masstige” segment. The paper also investigates different initiatives taken by TBS to reposition the brand.
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The Body Shop Canada “You’re not the kind of franchise applicant we usually get‚” said Harry Robertson‚ company lawyer for the Body Shop Canada‚ as he opened his meeting with potential franchisee Richard Paul. “I suppose we’ll find out whether that’s an advantage or disadvantage‚” replied Mr. Paul. Mr. Robertson’s comment had taken Mr. Paul by surprise‚ and though he was pleased with his response‚ the comment had produced a sinking feeling in the pit of his stomach. Richard Paul Mr. Paul
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