Lincoln University Graduate School of Business Marketing Management Team Project Case 3: Boeing Company Team - 8 The five elements group: Derek Dellape : 7551 Synopsis As the largest aerospace company in the world‚ the Boeing Company employees more than 153‚000 people in some 67 countries. The great dominance of Boeing is due to its 1997 merger with McDonnell Douglas Corporation‚ an aerospace manufacturer‚ and its 1996 purchase of the defense and space units of Rockwell International
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Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing‚ MD‚ and Airbus)‚ the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry‚ to a certain
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Questions 1. Why would a large and complex company like Boeing employ off-the-shelf application-specific software for accounting‚ human resources‚ supply chain management and other core business processes? And why do they choose to own‚ host and operate all of their own software rather than to for example outsource payroll to ADP Corporation or sales force management to Salesforce.com? a. Boeing probably uses off-the shelf application specific software for their core business processes
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Case Study II : Weighted Average Cost of Capital Introduction and objectives This paper aims at describing a way to compute the Weighted Average Cost of Capital (WACC). This method is often used by company management to determine the economic feasibility of different projects and thus to compute the NPV of a specific project by discounting cash-flows. The WACC determines the return that the company should generate to satisfy its debt-holders. For the company‚ it consists in a tool for projects
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= 10/80 = 0.125 Common: E/V = 50/80 = 0.625 = [0.250 6% (1 – 0.35)] + [0.125 8%] + [0.625 12.0%] = 9.475% 6. Executive Fruit should use the WACC of Geothermal‚ not its own WACC‚ when evaluating an investment in geothermal power production. The risk of the project determines the discount rate‚ and in this case‚ Geothermal’s WACC is more reflective of the risk of the project in question. The proper discount rate‚ therefore‚ is not 12.3%. It is more likely to be 11.4%. 7. The flotation
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The Boeing 7E7 Summary and Objectives (This case contains a spreadsheet) The objective of the case is to evaluate the development of 7E7‚ a new commercial aircraft. Boeing operates in two different business segments‚ a commercial-aircraft business segment and a defense system segment. Now the commercial-aircraft segment is facing stiff competition from Airbus and losing its advantage. Boeing executives wish to come up with a more flexible and fuel efficient jetliner to regain market share.
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The Boeing Corporation is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally‚ Boeing designs and manufactures rotorcraft‚ electronic and defense systems‚ missiles‚ satellites‚ launch vehicles and advanced information and communication systems. As a major service provider to NASA‚ Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline
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Review of the Boeing VS Airbus Case Study Introduction In the market for large aircraft demand the emerging niche for very large aircraft (VLCT aircraft seating more than 400 passengers) saw only two competitors: Boeing and Airbus. Even though both competitors’ moves were clearly marked by technology enhancements‚ and different target markets but both exhibited strategic interdependence. Option with Boeing: Boeing being the market leader for almost a decade as a manufacturer of large
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TANMAY GUPTA tg2311 American Chemical Corporation Cost of Capital : Collinsville Investment [pic] Where: Re = cost of equity Rd = cost of debt E = market value of the firm’s equity D = market value of the firm’s debt V = E + D Tc = corporate tax rate D/V and E/V Ratio: Since the target debt ratio of Dixon is given to be about 35%‚ we assume the target D/V ratio for Colinsville investment to be the same. Hence the E/V ratio
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Boeing 777 QUESTION 1: The WACC that Boeing should use to discount the cash flows for the Boeing 777 investment is the WACC of the Boeing’s commercial division. Step 1: We needed to calculate the Beta of the commercial division of Boeing. We know that Beta of Boeing Corp. is the weighted average of the defense division Beta and the commercial division Beta. We started by calculating the unlevered Beta of Boeing Corp. We did that by unlevering the long-term Boeing Betas i.e.‚ more
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