traits play an important role in customer brands selection with their own personality traits that are consistent with them and this consistence caused promotion brand loyalty and ultimately promotion brand equity. This study examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The
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outgoing one. The last phase‚ and tree was the one she drew for the last art project‚ it was a living‚ and breathing tree which was when she finally realized that she can stop punishing herself for happened because it was not her fault. In Laurie H. Anderson Speak‚ Melinda started off as a mute‚ scared girl but slowly regained her voice by expressing herself through the art of trees. Through the art of drawing trees‚ Melinda comes out of depression and guilt and becomes a more positive person. First
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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“Every scar I have makes me who I am” proclaimed an anonymous author. Sometimes people make decisions that will stick with them for forever even if they don’t want it to. In the book Speak by Laurie Halse Anderson‚ she writes about a teenager named Melinda who goes through a ton of drama over the summer before and during her freshman year. A boy named Andy Evans sees Melinda and comes by her. Andy sees her and stays with her all night. Later through the night he brings her away from everyone else
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Title: Relationship between customer satisfaction and high level of service quality: Case study of Tesco store. ABSTRACT Customer satisfaction is the prerequisite for making relationships. Like any other service industry the retail industry is facing a rapidly changing market. Many researchers found numerous strong evidences which show most of the departmental stores fail to deliver customers’ desired service. High level of service quality resulting in satisfied customers is the key to sustainable
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Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION‚ AND ITS INFLUENCE ON CUSTOMER LOYALTY. (Passengers Survey of Domestic Full Service Airlines Company “Garuda Indonesia” in Indonesia) Mohamad Rizan Management Department of Economics Faculty‚ State University of Jakarta‚ Indonesia dr_rizan@yahoo.com ABSTRACT The aims of research are : 1) Analyzing service quality‚ customer satisfaction and loyalty of full service airlines company (Garuda Indonesia) in Indonesia‚ and 2) Testing
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“A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO SUGUNA AUTOMOBILES‚ COIMBATORE” CHAPTER - 1 INTRODUCTION 1.1 ABOUT THE STUDY An organisation‚ whether a business or an industrial enterprise need customer for its survival and growth. The success and failure of an organization depends on its customers. So it is utmost duty of any organizational member to look after their customer’s needs and wants and make them satisfied with their product or service. It is ideal from any organizations
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MINI PROJECT ON E-COMMERCE INTRODUCTION:- MEANING OF CONSUMER TO CONSUMER (C2C):- C2C e-commerce differs from a business-to-business model or a business-to-consumer model because consumers interact directly with each other. However‚ a business does operate the online platform on which C2C transactions take place. Buyers can shop for free‚ but sellers sometimes have to pay a fee to list their products. Consumers often play an active role in monitoring e-commerce sites for scams and other inappropriate
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Plot No. 7‚ Phase – II‚ Institutional Area‚ Vasant Kunj‚ New Delhi – 110 070 Phone: 26124090 / 26124091: Fax No. 26124092 E-mail: administration@srisim.org; Website: www.srisim.org. PROJECT ON CUSTOMER SERVICES PROVIDED BY BIG BAZAAR SUBMITTED TO SUBMITTED BY Prof. (Dr.) Deepak Dogra Satendra Kumar Roll No.:- 20080174 Section:- B
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