We think the convertible bond issue was a self-dealing transaction. Because the Samsung Electronics issued the private convertible bonds‚ which worth 60 billion won‚ to the chairman’s son Lee Jae-Yong (45 billion won) and another Samsung affiliate (15 billion won). We think the purpose of issuing the convertible bonds is to transfer the management power to the chairman’s son‚ thus maintaining family control‚ because the bonds can be converted to shares of the company. Even though they knew this
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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Apple vs. Samsung Apple and Samsung are the world’s two largest high-end mobile providers. Apple and Samsung are major competitors but are also business partners. Apple is one of Samsung’s biggest phone component customers and Samsung is one of Apple’s biggest suppliers. According to Bloomberg’s supply chain analysis‚ Apple accounts for 9% of Samsung’s revenue‚ which makes Apple Samsung’s largest costumer. Despite the companies’ business relationship‚ in April of 2011 Apple sued Samsung for copying
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2 6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role in its performance in the purpose of maximizing the brand value. Marketing is the
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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Top 7 Awesome Features of Samsung Galaxy S9 that you’ll love (and reasons to buy it) Behold‚ Samsung unveiled their latest flagship phones this 2018 – the Samsung Galaxy S9 and S9+ last February 25‚ 2018‚ Sunday at the Mobile World Congress (MVC) event in Barcelona‚ Spain. The market release will be on March 16thbut you can pre-order now starting on March 2nd.The color options available is in Black‚ Blue‚ or a beautiful Lilac Purple. Since‚ the release of Samsung Galaxy S9 and S9+ some smartphone
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits
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political framework and lawful environment‚ the framework in way might be the administration will assumed control over the entire resource of the outside financial specialist etc. For instance of the organization that works in host nation which I take Samsung as illustration for measure the influenced from the political and legitimate environment. In by and large political environment is focuses to government rules including the force of economy mediation‚ sorts of products and administrations that a
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not the actual product. Samsung and Apple are two major smartphone companies‚ and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8‚ and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos‚ ethos‚ and logos. Both Apple and Samsung are strong in pathos and ethos‚ but Apple is weaker in logos than Samsung. Apple and Samsung
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