billion and more than 157‚000 employees. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo ’s brand names are more than 100-years-old. PepsiCo offers product choices to meet a broad variety of needs and preferences ranging from the fun items to product choices that contribute to healthier lifestyles. SWOT Analysis: Strenghts: • PepsiCO has brand name equity which supports all its product lines including
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culture. Culture influences every aspect of a company’s strategy‚ whether at the corporate level or the product/ brand level. For this reason‚ companies cannot simply convert a national strategy into a global strategy without first understanding the various cultural dynamics at play. In this article‚ I will discuss three aspects of global strategy: the company’s mission‚ vision and identity‚ brand strategies‚ and communications. Drawing upon Geert Hofstede’s dimensions of national culture (see Five Cultural
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Customisation: a country- tailored product strategy. It helps to meet local needs. - Eg. Pepsi has 13 different formulas for different areas. - Overcustomisation: where nthere has been so much adaptation that the product looses differentiation from local brands. - Need to regulate degree of the two conceptS STANDARD ADAPTATED STANDARD Dual Extension - ADAPTATED Product Extension‚ Communication and Adaptation Dual Adaptation 2. WHAT IS MEANT BY UNCERTAINTY AVOIDANCE? - How much people in a culture
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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“Effectiveness of Brand Extension in Personal Care Product: A Case Study on Dove of Unilever.” 1.0 Background of the Study Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand‚ companies go for brand extension which is offering different new product in the same brand name. Such brand strategy is intended to be pursued to save cost of launching new brand‚ to minimize
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designers allows Gucci to deliver such vision. 2. Situation Analysis The luxury sector‚ where the Gucci group is operating‚ is a market where brand‚ product and the intangible benefit associated to the brand are key success factors (KSF). The economic slowdown represents a potential threat to the group‚ which has poorly performed in some of its brands‚ and has maintained profitability by focusing on emerging markets (BRIC)‚ which are the most likely to be affected by the economic cycle. Given the
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1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
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items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of such ventures. This paper will illuminate several components for adding
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Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became hard to compete in the market. Companies use many techniques
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