INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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Loyalty and betrayal in Hamlet Loyalty is a significant theme in ‘Hamlet’ because Hamlet himself judges people by their loyalty or disloyalty-his mother‚ Ophelia‚ Rosencrantz and Guildenstern‚ Horatio and he acts accordingly. The significance of the betrayal theme is that many of the major events in the play result from the betrayal of one character by another. The most significant act of betrayal is that of Gertrude-whose marriage to Claudius after two months of widow-hood has such a traumatic
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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Loyalty can be found in many different forms‚ but if there is loyalty‚ then there is also disloyalty. A wise man once mentioned that “Some people will only love you as much as they can use you. Their loyalty ends where the benefit stops”. This quote relates to many people in our world today. It even relates to Odysseus‚ the main character in The Odyssey by Homer. Odysseus leaves his home to fight in the war at Troy for ten years and spends another ten years traveling home. Odysseus brings his crew
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“Loyalty and devotion lead to bravery. Bravery leads to the spirit of self-sacrifice. The spirit of self-sacrifice creates trust in the power of love”. (Morihei Ueshiba) Loyalty and devotion are major themes in the play Antigone. Throughout the play‚ Antigone showed loyalty to her family and the Greek gods‚ while additionally staying loyal and true to herself. Her brother‚ Polynices‚ went against Creon’s laws and wishes by fighting against Thebes. Antigone was strong in her devotion to help her
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CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
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Loyalty is a feeling of strong‚ developed allegiance and providing support for others and yourself no matter what the circumstance. “Romeo and Juliet” is an emotional and fictional play written by William Shakespeare about two star-crossed lovers‚ whose deaths restore peaceful relations between the Montagues and Capulets through loyalty. Romeo‚ the male protagonist‚ is the son of Montague and his wife. Juliet‚ the female protagonist‚ is the daughter of Capulet and his wife. Romeo and Juliet are part
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According to Fombrun(1996‚ 194) a company’s corporate brand equity or reputation derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government‚ and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received‚ and experience of the organisation. The various groups take different cues and different sets of
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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