Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today‚ the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing operations in an environment.
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provide significant incentives that deliver value well beyond reward points. Xpress Mart can continue moving towards its vision to become the most dominant player in the retail industry by implementing a customer rewards program through offering loyalty cards to customers of Xpress Mart. Therefore the traditional approach of making one-time sales is being replaced with making long term commitment to the customer and it can be possible through the XM Plus Card. 1.1 Purpose The purpose of
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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Bargain Brand vs. Brand Name Introduction In this lab the main purpose was to research for a company that made bargain brand products to see if college students equally like bargain bands to name brands. The experiment that was preformed was based solely on the taste of the products. To be sure the only thing that affect the experiment was taste‚ the experiment was made a single blind experiment‚ which is simply the administer knows which product is which but the test subject does not. To start
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COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Loyality-Is bearing witness to your allegiance to the US Constitution and its ideals‚ to the Army‚ to your unit‚ to your fellow Soldiers and subordinates‚ and to yourself as an Army professional. Loyalty means placing your professional obligations and commitments before your personal ones. It means dedication to carrying out all of your unit’s missions and to serving faithfully the values of the country‚ the Army‚ and your unit. I broke this army value I did not bear true. In which I let my
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in front of you as a guest. I would like all of you to know that when trouble comes your way‚ you will always find a solution for it‚ just know where to look. Up or down or left or right. And if I may‚ I would like to greet all of you a happy “Loyalty Day”‚ newcomers of this school. Before I leave this stage‚ I would like to propose a challenge for all of you. I would like to see all of you graduate and thank your teachers when the time comes. Again‚ have a fun day and enjoy your acquaintance
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great leader but he treats his crew like wild dogs sometimes. While they come across a lot of difficult trials Odysseus loses all of his crew and he is the only one alive. Although Odysseus tries his best to get his crew home Odysseus deserves loyalty from from his crew because he didn’t have
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Introduction Brand can be defined as a name‚ term‚ sign‚ symbol or design‚ or a combination of them intended to identify a company or its goods and services and to differentiate them from those of other competitors. The objectives that a good brand will achieve include delivers the message clearly and differentiate yourself from your competitor. Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape
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Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved
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