Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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2001. In the year 2007‚ Apple started to join the phone industry. It’s widely successfully in the phone industry. In addition‚ Apple has named by the fortune magazine which is the most admired company in the world in the year 2008 until 2010. Apple has manufactured few products which are Mac line of computers‚ iPad tablet computer‚ iPod music player‚ iPhone smartphone‚ Apple TV and Software. Based on our assignment‚ we are choosing Apple as our brand and specific to the iPhone 5 product which compare
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Clean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based
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Over view of Grameen Phone Grameen phone is a GSM-based cellular operator in Bangladesh.Grameen Phone started operations on March 26‚1997. It is partly owned by Telenor (62%) and GrameenTelecom(38%).Grameen Phone is the largest mobile phone company in Bangladesh. It is also one the fastest growing cellular telephone network in Bangladesh.. Grameen Phone’s stated goal is to provide cost-effective and quality cellular services in Bangladesh. On the 16th of November‚ 2006 GPformally changed its logo
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fashion. Some distinct factors which divide the market are as follows:- 1. Age a. 20-35 years b. 35-50 years c. 50 yr and above 2. Sex a. Male b. Female c. Unisex 3. Attitude/Orientation a. Sporty b. Jewelry c. Technology 4. Brands a. Omega b. Rolex c. Tag Heuer d. Breitling e. Cartier f. Gucci 5. Price a. 10-40k b. 40-100k c. 100k + 6. Display a. Analog b. Digital c. Dual 7. Strap a. Leather b. Metal c. Synthetic i)
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1. INTRODUCTION: Mobile phone is a smart communication media. It is not a one-way communication like pager. Cellular communication basically gives the power of an advanced telephone system card. Cellular communication works like the radio set which is normally used. The handset or Mobile Phone is in fact an own private radio transmitter and receiver‚ very similar to the Walkie-talkies used by Police and Security Personnel. The key difference is that a cellular phone network is connected to the
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Brand Postioning: brand positioning means emphasizing on distinctive characteristic of a product that makes it different from competitor’s product and it appeals to the public. It is the sum of total that differentiates one brand from another. Root Strength: It is the original product‚ value or belief that made a brand great and on its basis brand is now growing. Brand root strength may be a format of a product‚ distinctive features in a product. For example Sony’s first commercial product was
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income adults Benefit Everyone seeks for having pleasure from the icecream Direct Sets of Competition Brand with similar target market and segmentation Panda Magic Golf Bravo Indirect Sets of Competition All other ice creams brands can be seen as indirect competitor of Magnum Even Algida’s Cornetto can be indirect competitor Positioning Map Perceived Quality x Magnum x Cornetto x Bravo x Panda Perceived Price Free Associations Research
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Strategic Management: YUM! Brands/KFC Changes in KFC Global Positioning Over Past 5 Years: 2008: 2012: Countries to which KFC has expanded from 2008-2012: Turkey‚ Costa Rica‚ Guatemala‚ Kenya‚ Croatia‚ Nigeria‚ and Iraq. Source: “KFC.” Wikipedia: NP. <http://en.wikipedia.org/wiki/Kfc> (Accessed 12 April 2012) For a number of years‚ KFC has based its brand strategy on the functional
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communication policy. There must be certain issues which create problem among the departments and teams. As we have already mentioned and described the existing communication policy‚ so we also need to share the lacking in these communication policies. Grameen Phone is always working hard to overcome this communication gap‚ but new and new technologies and its features again start to create gap between the departments and even in the single team management. Moreover‚ there is now organization without any kind
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