MARK 343 1. WHAT IS STANDARDISATION VS CUSTOMISATION? - should aim for a standardised or country tailored strategy - standardisation: offering a uniform product regionally or worldwide - this type of policy capitalises on the commonalties in customer’s needs across countries. - Goals= minimize costs - 5 forces for standardised approach; o Common customer needs o Global customers o Economies of scale o Time to market o Regional market agreements - Customisation: a country- tailored
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The Walt Disney Company is an American diversified multinational mass media corporation headquartered in Walt Disney Studios‚ California. It is the largest media conglomerate in the world in terms of revenue. The company is best known for the products of its film studio‚ the Walt Disney Studios‚ and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel‚ ESPN‚A+E Networks
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Dove: The Evolution of A Brand Case Study Before Unilever transformed Dove into an iconic Masterbrand‚ it was a functional‚ recognizable brand. In order to market a new product to consumers‚ Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a
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Suphakrit Maneeprawat 5207640805 LIFE IN FAB LANE [pic] The term “Fashion Editor” reflects a scene of an office that extorts from the beauty and the elegant in the world of fashion. So‚ the image of the person who works in this career must be taciturn and must persist in their fabulous look all the times. A 28-year-old woman‚ Jongkol Tangpradit is the fashion editor of ELLE magazine Thailand‚ the career that most women would die for. Not only that‚ she also runs her very own clothing
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Department – BBA Subject – Business Regulatory Framework Topic – Companies Act 2013 Introduction Companies Act‚ 2013 is an Act of the Parliament of India which regulates incorporation of a company‚ responsibilities of a company‚ directors‚ and dissolution of a company. The 2013 Act is divided into 29 chapters containing 470 clauses as against 658 Sections in the Companies Act‚ 1956. The Act has replaced The Companies Act‚ 1956 (in a partial manner) after receiving the assent
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The Companies Ordinance‚ 1984 THE COMPANIES ORDINANCE‚ 1984 (XLVII OF 1984) ********* CONTENTS ………… PART I - PRELIMINARY Sections Pages Preamble 1 1. Short title‚ extent and commencement 1 2. Definitions 2 3. Meaning of "subsidiary" and "holding company" 9 4. Ordinance not to apply to certain corporations 9 5. Application of Ordinance to non-trading companies with purely provincial 10 objects 6. Ordinance to override memorandum‚ articles‚ etc. 10 PART II-JURISDICTION OF
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COMPANY LAW QUESTIONNAIRE PART - 1 INTRODUCTION The companies Act lays down detailed provision regarding various matters and casts an obligation upon directors and officers of the company to carry the requirement of law. It is the duty of the directors and management to ensure that various provisions have been complied with. However where non-compliance has a bearing upon the accounts and transaction of the company‚ the auditor may have an obligation to bring it to the notice of the shareholders
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Case Study 5: Analyzing brand performance A chips brand has recently been launched‚ but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the
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Give a critical analysis of the Western Holly Wood film High Noon. This essay will focus on the current representation of women and men in the classical Holly Wood western film High Noon‚ focusing on the gender roles of each character and the stereotypical roles that are given. High Noon is a 1952 Western film directed by Fred Zinnemann‚ one which broke genre rules of masculine ideals and popular themes of cowboys and indians (Johans;1994). The male protagonist Marshal Kane (Gary Cooper ) starts
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The soap market size is of Rs. 17 Billion in Pakistan It is divided in two categories: Beauty Soap (Lux‚ Capri‚ Dove etc.) Anti Bacterial Soap (Lifebuoy‚ Safeguard‚ Dettol) The share of Anti bacterial soaps is 49% This segment has a value of Rs 8.3 billion It has a annual volume turnover of 33700 tones Antibacterial Soap Market is increasing by 7% The overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand
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