Case Brief 2: Harley Stanfield | October 20th‚ 2010 “Pledged” | Jennifer Kelley | Despite the subprime mortgage crisis‚ Harvey Stanfield is one of the fastest growing real estate investment and trust companies in the U.S. Harley Stanfield (heretofore referred to as HS) is a real estate investment and trust (REIT) provider founded by Cedric Franklin and Gail Garnette in 2003‚ headquartered in Washington‚ D.C. On average‚ they generate $25million-$49million in annual revenue. They
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent
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A Brief History of Persian poetry: One of the most noble forms of literature is poetry. Over the centuries Persian and non-Persian poets have written their poems in the Persian language‚ Farsi‚ and it’s variations. Even though the Farsi language has changed over time the ancient poems are still readable. Iranians highly value their poets who kept their culture and language alive even during numerous invasions. Persian poetry is as ancient as Avesta (the holy book of Zoroastrians) where first form
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Steinbeck Year Written: 1937 Author’s Nationality: Salinas California‚ United States. Type of Novel: Historical fiction and realistic fiction. Setting of Novel: It takes place in Soledad California in the 1930s. Protagonist: George Antagonist: Curley Brief Plot Summary: It starts when two men‚ George and Lennie‚ are walking to a ranch in order to look for work. George makes all of the decisions for Lennie‚ a mentally handicapped man. They rest by a nearby stream for the evening and decide to walk the
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Creative brief Company: Mars Incorporated Category: Pet foods Brand: Pedigree Background and Overview: Mars incorporates is the NO 1 company in the pet food category worldwide. The company has close to 35 brands with 3 billion dollar brands namely Pedigree‚ Whiskas and Royal Canin. The global pet food industry is estimated to be $67 billion annually and in the United States alone it is estimated to be $20 Billion. Mars incorporated is the leader with approx. 14.7% market share (as
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A Brief History of Successories Successories was founded in 1985 in Aurora‚ Illinois‚ by Mac Anderson as a catalog featuring motivational and recognition items targeted primarily at businesses. Since then‚ the company has steadily grown to a multi-faceted brand with over 10 million business and consumer customers. Successories became a public company in 1990. Its first series of retail stores opened in 1991 with the Successories.com website launching in 2000. Late in 2008‚ TWS Partnership‚ an investment
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Based on: Laliberte (2005) A (VERY) BRIEF HISTORY OF LEARNING THEORY Learning as a Black Box So what’s happening inside the box? A Superficial Review Behaviourism Cognitivism Social Learning Theory Social Constructivism Multiple Intelligences Brain-Based Learning Behaviourism Learning is defined by the outward expression of new behaviors Focuses solely on observable behaviors A biological basis for learning Learning is context-independent Classical & Operant Conditioning
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Concrete mixer which is also commonly named as cement mixer is a device that homogeneously combines cement‚ aggregate such as sand or gravel‚ and water to form concrete. History Why did man invent concrete mixer? The reason of it is that in the early 20th century‚ the concrete was developed when some new materials added to cement. After the concrete was developed‚ the art of mixing it had to reform. Therefore‚ concrete mixers were becoming pretty popular by early 20th Century. This coincided
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