BIG THING ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive
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Shock Advertising (Government Sector) “Shock adverting in public service advertisements: a study of the effects on UK university students” Definition: Shock advertising is a type of advertising generally regarded as one that “deliberately‚ rather than inadvertently‚ startles and offends its audience by violating norms for social values and personal ideals. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight a public policy issue‚ goods
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Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies
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References: 1. Wikipedia‚ Tiger Airways – http:// en.wikipedia.org/wiki/Tiger_Airways 2. Tiger Airways Annual report 2011 - www.tigerairways.com/news/Annual_Report_2011.pdf 3. AirAsia Analysis - http://kulothunkan.blogspot.com/2008/07/swot-analysis-for-airasia.html 4. Finnair Angry Birds - http://techielobang.com/
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Table of Contents 1.0 Introduction 1 2.0 Subliminal Advertising 2 2.1 Flashed Messages 2 2.2 Accelerated Speech 2 2.3 Sexual Imagery 2 3.0 Covert Advertising 3 3.1 Whisper Marketing 3 3.2 Product Placement 4 4.0 Using Covert Advertising 6 4.1 Advantages of Covert Advertising 6 4.2 Disadvantages of covert advertising 7 5.0 Future of Covert Advertising 8 6.0 Conclusion 9 7.0 References 10 1.0 Introduction The media today is constantly being cluttered by millions of
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British Colonialism The British adopted contradictory policies in ruling their newly acquired Cape Colony in the first three decades of the nineteenth century. Having seized the Cape from the VOC in 1795‚ the British returned the colony to the Dutch government in 1803 when peace had been concluded with the French. In 1806‚ however‚ with the beginning of the Napoleonic Wars‚ the British again took the Cape in order to protect the sea route to their Asian empire. Like the VOC before them‚ the British
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The British Empire Structure introduction British Empire Introduction to British imperialism Timeline explanations from Empire to Commonwealth Questions to class Sources 1. The British Empire The phrase‚ "the Empire on which the sun never sets"‚ has been used with variations to describe certain global empires that were so extensive that there was always at least one part of their territory in daylight. The British Empire was the largest colonial empire in history
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conditions of the Channel Islanders under German occupation are compared to those of the citizens living on mainland Britain. British negligence is primarily addressed before the invasion of the Channel Islands‚ during occupation‚ and after recapture of the Islands. Diary entries are mostly used to identify the
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British Imperialism and Colonialism in Kenya Throughout the African continent‚ foreign occupation and intervention has always been a focal point when analyzing the historical academia of the enormous continent. Many historians and scholars have researched and studied events which have occurred throughout African history with respect to foreign relations‚ specifically‚ imperialism and colonialism. Traditionally‚ colonialism has been related with a series of severe consequences for the states
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the world and had a 35% year-on-year growth rate. With the government’s support of the carrier and aviation infrastructure investment‚ Qatar’s air transportation development has been stimulated. The government is commited to the success of Qatar Airways which is exemplified by the fact that in 2002 they decided to withdraw their 25% share in Bahrain-based carrier Gulf Air in order to develop their own national airline. The government also invested into the development of a new Doha International
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