Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company To: Chris Day‚ Group Strategic Planning Manager (BRL Hardy) From: Strategic advisor Re: Evaluation of BRL Hardy’s strategy for today and tomorrow Table of Contents: 1. Report Objectives 2. Executive Summary 3. Industry Background 4. BRL Hardy Background 5. Issues within the Wine Industry 6. Implications for Attaining a Position of Competitive Advantage 7. Recommendations 1. Report Objectives BRL Hardy wants to understand
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The wine industry is a very competitive industry that has yet to see emerge a true global company with a global brand. During the 1980s and 1990s changes in the global wine industry had a major impact on these emerging Australian companies. A rationalization and consolidation among wine wholesalers and retailers was increasing the power of historically fragmented distribution channels. These developments were occurring in an environment of rapidly growing demand from new consumers in nontraditional
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BRL Hardy case 1. Explain how BRL Hardy was able to achieve such a remarkable post-merger success? What are its sources of competitive advantage? According to the case‚ before the merger of BRL and Hardy happened‚ the two companies have quit different strategies and organizations. Hardy was known for award-winning quality wines‚ while cooperatives specialized in fortified‚ bulk‚ and value wines; thus they brought marketing expertise‚ brands‚ and winemaking know-how which were BRL needed. BRL had
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How do you account for BRL Hardy’s remarkable post-merger success? Prior to the BRL and Hardy merger both companies were rivals with diverse views of the wine industry. Due to the varying views both companies had different organizational structures and approaches. Hardy was a family owned business focused on producing great wine. In 1853 Thomas Hardy acquired land near‚ Adelaide which is in South Australia. Thomas used the land to plant vines‚ by 1857 he produced his first vintage‚ and two
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What are the driving forces behind BRL Hardy to become a global company? “A Global company is an organization that attempts to standardize and integrate operations worldwide in all functional areas.” In general‚ there are multiple Globalization forces; some of them are: * Industrial: get access to a bigger market to sell the product. * Financial: by emerging worldwide‚ it is easier to borrow money * Political forces: the raising globalization goes along with the decrease of the
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Director of BRL Hardy Europe‚ you are being faced with the difficult decision to choose between launching "Kelly’s Revenge" and "Barnrock Station" wines in the UK market. After reading about your industry‚ company‚ and specifically the two proposed wines‚ I am of the strong opinion that you cannot afford to pass up the opportunity and upside associated with Kelly’s Revenge. For three reasons‚ I believe this wine will be the ideal product to connect with its target market of young‚ fist time wine drinkers
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Significant key opportunities and risks for the company 14 - 15 and investors in McGuigan Other financial and non-financial factors that impact upon 16 McGuigan ’s performance and attractiveness as an investment opportunity Limitations of the analysis & implications of these limitations for 17 - 18 any investment decision Appendix A: References 19 Background & Issues The Mcguigan interest in the Australian Wine Industry goes back four generations. Owner Patrick
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Company mergers and the effect on employees and consumers. Context: · Employees · Management · Consumers Direction: · On-line research (On-line Magazines‚ News Groups) · Human Resources Why the topic is important: · Mergers have affected our group‚ and it is a growing trend in the American businesses today. Relevant Terms: Merger A merger is achieved when a company purchases the property of another firm‚ thus absorbing them into one corporate structure that retains its original identity
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one of the world’s finest wine makers having grant winning vineyards situated in the southern piece of the nation. The vineyards in this area create the best quality and an assortment of wines exploiting the geography‚ climatic contrasts and soil sorts. It has been perceived that the grape assortment from this district is world class‚ adding to the generation of one of a kind Australian wine that is prestigious around the world. You can find that the most noticeable wine assortments like Shiraz‚ Merlot
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------------------------------------------------- ------------------------------------------------- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1.1 Company background and brand concept 1.2 Importance of Diversity and cultural different between European & Australia 1.3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2.1 Factor
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