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Australian Wine Industry Report

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Australian Wine Industry Report
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Global and International Business Contexts
Australian Wine Industry Report
Word court: 2690

TABLE OF CONTENTS
Chapters
1. Introduction
1.1 Company background and brand concept
1.2 Importance of Diversity and cultural different between European & Australia
1.3 Develop a model and factors of buying behavior between European & Australia

2. Porter’s National Diamond model
2.1 Factor Conditions
2.2 Home Demand Conditions
2.3 Related and Supporting Industries
2.4 Firm Strategy, Structure, and Rivalry

3. Strategic evaluation between European & Australia
3.1. Measurable
3.2. Accessible
3.3. Substantial
3.4. Actionable

4. SWOT analysis between European & Australia
4.1. Product & packaging
4.2. Price level
4.3. Place (distribution)
4.4. Communication
4.5. Opportunities and threats
4.6 Economic conditions
4.7 Political condition
4.8 Socio-cultural conditions.
4.9 Summary of survey Findings

5. Conclusion and financial recommendation

6. Reference

1. Introduction:

After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today 's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world

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