18 MANAGING CHANGE Chapter Scan Organizations have to keep pace with current issues related to quality‚ technology‚ diversity‚ globalization‚ and ethics. This requires managing both change and resistance to change. All organizations experience external and internal forces for change. There are numerous organization development interventions available to managers. Diagnosis and needs analysis are essential first steps in any change management effort. LEARNING OBJECTIVES After reading
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Teaching Guide Building Trust (DVD Title: Building Trust in a Large Organization) LEADERSHIP CHALLENGE: TEACHING OBJECTIVES: Manager must win the trust • Importance of building trust of over 500 employees in his with people when leading a large team Understandcall center team to motivate ing how to earn the trust them to maximize customer of subordinates who are different than you satisfaction. LEADERSHIP DECISION AND RESULT: Manager finds a common ground with people‚ learns their names‚ changes
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Managing Diversity No two humans are alike. People are different not only in gender‚ culture‚ race‚ social and psychological characteristics but also in their perspectives and prejudices. Society had discriminated on these aspects for centuries. Women and minority groups were denied of their due rights. But not any more. Since 1960s‚ when federal legislation prohibited employment discrimination‚ minorities and female applicants have become the fastest-growing segment in the work force. Diversity
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Various literatures indicate that managing diversity within today’s labor force has become a primary concern for companies and organizations today. According to the Bureau of Labor Statistics (2012)‚ compared with the labor force of past decades‚ today’s labor force is older‚ more racially and ethnically diverse‚ and composed of more women. Over the next decade‚ the labor force will become even more racially and ethnically diverse (Bureau of Labor Statistics‚ 2012). Non-Hispanic whites made up
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Navigating Pay Equity: Developments in Legislation March 24‚ 2014 Agenda • Historical legislation • Lilly Ledbetter • Paycheck Fairness Act • Impact and advice for HR professionals Equal Pay Act (EPA) • Passed in 1963 as an amendment to the FLSA • Requires equal pay for substantially equal work ▫Skill‚ Effort‚ Responsibility‚ Working Conditions • Gender claims only • Not required to show discriminatory intent EPA - Affirmative Defenses • Seniority system • Merit system • System which measures
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Due to the keen competition globally‚ building casinos for a country’s economic development has become a talk in town in different countries recent years. Even though many concern that building casinos would lead to some detrimental effects on citizens‚ the casinos should be built as the economic benefits are outweighed by the social effects it brought. To begin with‚ it is believed that building casinos can foster tourism‚ attracting more tourists and creating more job opportunities locally
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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Editor Peter Black email ijpn@markallengroup.com Sales Manager Roger Allen email roger@markallengroup.com Editorial Make-Up Peter Constantine Production Manager Jon Redmayne Associate Publisher Liam Benison Publisher Matt Cianfarani Managing Director Mark Allen Building consensus ave you ever begun walking up a steep hill when it has been raining and misty‚ the route that you need to take is not clear‚ and the ground is wet and muddy underneath – you know that you need to reach the top but you are
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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