GUIMARAS STATE COLLEGE Graduate School Iloilo Extension Center Reporter: Professor: Ma. Cecilia A. Montaño Dr. Rogelio M. Borro Managing Change The Nature of Change Change – is any alteration occurring at work or in the work environment that affects the ways in which employees must act.These changes maybe planned or unplanned‚ catastrophic or evolutionary‚ positive or negative‚ strong or weak‚ slow or rapid‚ and stimulated either internally or externally. Regardless of their source‚
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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Rasmussen‚ T. (1996). The ASTD trainer’s sourcebook: Diversity. New York‚ NY: McGraw-Hill. Managing diversity is both a challenge and an opportunity for management. It is a challenge because it requires organizational change; it means fostering a cultural environment that values differences and maximizes the potential of all employees. It is an opportunity because organizations that proactively address diversity have a competitive advantage. They are able to attract‚ motivate and retain high potential
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dangerous area. The first record is of a cobblestone paving in Assyria in about 4000 BC. The oldest extant road was constructed trough the mountains of Crete‚ from Knossus to Leben in about 2000 BC. It could have been man’s first effort at major road building as it was no mean structure with elaborate longitudinal drains‚ a 200 mm basecourse of sandstone in a clay-gypsum mortar‚ and a 4m longitudinal surface of basalt blocks. The first major arterial road was probably 2.5Km route built by Assyria from
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Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S
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ABSTRACT Organizations endeavour to prepare themselves to manage any twist that would unexpectedly crop up in their daily routines. However‚ organizations can never truly predict the magnitude of something unexpected or the impact such an event will have on them and the various stakeholders in the organizations. This paper examines the applicability of an organization ’s foundation (routines‚ culture‚ values and decisions) to act as a shield against unexpected events and/ or how an organization
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INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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is at home are making sure the patient is in a safe environment‚ communication with all parties involved‚ making sure the patient is eating and drinking well‚ keeping an eye out for changes‚ and make sure the patient is using proper hygiene. Measuring quality care is important for the patient as well as the facility. Without the patient‚ there is no facility. Keeping a patient happy‚ comfortable and
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Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple
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