"Building stronger brands through online communities" Essays and Research Papers

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    Team building

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    Team building class has been a very interesting and fun experience so far. I have learned a lot about myself and how I interact with other people in group settings. It was very interesting to realize how much of an impact different types of people can make in such small group settings. I have worked in many small groups before but have never looked as deeply into it as I have done in this class. When I enter groups in the future I will now feel as if I have an edge on the other team members. Keeping

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    Online Shopping

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    WHAT IS ONLINE SHOPPING? Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commercewhich allows consumers to directly buy goods or services from a seller over the Internet using a web browser.  HISTORY English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. his enabled ’closed’ corporate information systems

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    Huella Online

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    Introduction Huella Online Travel was an Internet travel portal Founded in 1999 in Kuala Lumpua‚ Malaysia targeting Greater China and Asian Pacific. It expanded into 10 different markets across Asia‚ including Hong Kong. Huella online travel sells travel related products and services to customers‚ on behalf of suppliers‚ such as airlines‚ car rentals and hotels. Problem Statement Hong Kong consumers have low interest in buying airline tickets online although internet penetration is quite high

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    The Brill Building

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    In the middle of Manhattan‚ a non-descript building produced some of Rock and Roll’s iconic music of the 1950 and 60s. The period is steeped in harmonious girl bands‚ teen idols and probably the quintessential hallmark of this time period of Rock and Roll was the professional produced sound. The two titans of music producing hit after hit during this time period were the duo of Jerry Lieber and Mike Stoller and the other was once a student of Lieber and Stoller‚ Phil Spector and his infamous wall

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    Sex Online

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    possible‚ through the act of sex. This lecture tells us sex has never just been about babies (although they do allow for a kind of immortality and free labor) but also has to do with culture. Lecture 2- Fertility Tech This lecture begins to transcend into the discussion of sex and technology. Technology comes from the greek word techne‚ which means “Knowledge around a way of doing something.” This lecture also discusses the early forms of sex tech‚ specifically fertility control through herbs

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    Online Grocery

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    Online Grocery’s Competitive Analysis Peapod‚ Fresh Direct‚ Walmart‚ and local online grocery are the top competitors 1. Peapod Peapods‚ which was founded in 1989‚ hold the most shares in the online grocery industry with 5.8 percent. The company has presence on 14 states‚ offers more than 8‚000 products‚ and serves to more than 350‚000 customers annually. The customers are various‚ but typically are dual-income couples or families. In 2012‚ Peapod introduced posters with pictures of foods and QR

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    Building loyalty with Web 2.0 Web 2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr‚ Youtube‚ and Yahoo Trip Planner are reshaping audience expectations and experiences. The authority figure is no longer the travel agent or the media - it is now the audience. Welcome to Travel 2.0. In the Travel 2.0 era‚ the power is shifting. In a Travel 2.0 environment‚ travel brands now need to meet and match their online

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    Brand Audit

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    Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your

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    Online Dating

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    Report Online Dating in the Gay and Lesbian Community: A Snapshot of Matchmaker.com users in Southern California Overview Online Dating‚ or OL Dating‚ which for the purpose of this paper includes meeting people and forming relationships online with the intention of meeting face to face‚ is beginning to receive substantial attention because of its recent surge in popularity in the U.S.‚ and its potential social implications. In August 2003‚ 40 million people visited online dating websites

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    Brand Architecture

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    is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position

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