work on one of the following 3 cases. The due date of the report is Monday Dec 7th‚ 5pm. Submit your case study report in an MS Word file to me by e-mail. Case 1: Burger King Write a brief (3-5 pages) report to discuss the followings. 1. What are the major operational differences between McDonald’s (McD) and Burger King (BK)? 2. How do these differences relate to each company’s method of competing in the marketplace? 3. What implications do these differences have for the management
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HUMAN RESOURCES MANAGEMENT Continuous Assignment 2 Chapter 6: Performance Management and Appraisal Case Incident 1 Appraising the Secretaries at Sweetwater U Background: Rob Winchester is the newly appointed vice president at Sweetwater U and he faced problems after his university career began. Rob’s boss‚ Sweetwater’s president assigned him the first task of improving the performance appraisal system
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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03 Customer expectations of service L EARNING O BJECTIVES This chapter’s objectives are to: 1 Recognize that customers hold different types of expectations for service performance. 2 Discuss the sources of customer expectations of service‚ including those that are controllable and uncontrollable by marketers. 3 Acknowledge that the types and sources of expectations are similar for end consumers and business customers‚ for pure service and product-related service‚ for experienced customers and
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of 100% total customer satisfaction£¬ this goal is not always attainable. McDonald’s has a second company goal that sets them apart from most of their competitors. • McDonald’s customer service policy is laid out in the McDonald’s Guarantee. They are more concerned with the quality of the service than the speed of the service. They then prepare that order while the customers wait. • Employees were working at a rapid pace‚ but it seemed like they had no time for customers. • The
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people who would like to customize their orders or order from their phones. The website is very unique as compared to other types of commercial websites. For example‚ Domino’s Pizza website focuses more on the online orders and doesn’t really attract customers from its choice of graphics or color scheme. Colors and Logos: The colors of McDonald’s logo is red and yellow and this was done intentionally because both colors derive the attention of happiness and hunger. Yellow is a very bright color which
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identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven approach
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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Customers are attracted to a business by many factors but the most important ones are product value‚ product suitability‚ and product function. The factors here that apply to McDonalds are mostly product value and maybe product suitability. Customers are bothered about how much McDonalds charge them for the burgers‚ because if McDonalds charge too high then people would not be attracted to McDonalds. E.g. a burger for $4. However‚ on contrast if you charge too low then people would think your product
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Is consumer really the king In India? | | | | Yes. counsumer is king in india. because consumer know what to buy what not to buy. they are educated. and laws also give protection to customer .consumer protection act is example. | | As per my counterview. Consumers are realy not consumers. Consumers bear an invisible tag of being ’KINGS’. They actually are not. In sense its just to attract the consumers & misguide them by a feel that they are valuable to the market. Consumers is just
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