and Plagiarism. 000636786 Minjie Qiang Tutor ’s comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ BRITE –SNAPS Glo-Bus Online Simulation Game TABLE OF CONTENTS Introduction------------------------------------------------------------------1 Generic Strategy-------------------------------------------------------------1 Industry Overview----------------------------------------------------------1
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1. Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter‚ you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix Outline the steps in developing effective marketing communications Explain the methods for setting
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Integrated Marketing Communication: Advertising‚ Sales‚ Promotion‚ and Public Relations Chapter 12 Road Map: Previewing the Concepts • Discuss the process and advantages of integrated marketing communications. • Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix. • Describe and discuss the major decisions involved in developing an advertising program. 12 - 2 Road Map: Previewing the Concepts • Explain how sales promotion campaigns
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Since the test in an integrated one‚ it will be divided into PARTS instead of using headlines as before (READING‚ WRITING‚ etc). PART 1 Read the following text and then answer the questions below (2.5 Points): The text will be on a topic discussed in one of the units the quiz covers. It will include some vocabulary discussed in the units and others which students will have to guess their meaning from the text (a strategy students must be taught). The text will be written (or adapted) in a way
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typically cost less than surveys via personal interviews." (BUS 642 264) * "Telephone and mail costs are in the same general range‚ although in specific cases either may be lower."(BUS 642 264) * "A mail or computer-delivered study can cost less because it is often a one-person job."(BUS 642 264) * "One asset to using mail self-administered surveys is that researchers can contact participants who might otherwise be inaccessible." (BUS 642 264) All forms of survey have a disadvantage that
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Running Head: TEAM DISTINGUISHED IMAGES ANALYSIS Strategic Analysis Analysis 2 The Glo-Bus application was a very challenging and intriguing exercise. Starting out in the simulation‚ our team was positioned well with a good strategy and several strengths in our first couple of years. Despite this strong start‚ we struggled to adapt to the changing market conditions and adapting our strategy accordingly. Ultimately‚ we gained several new insights that should help us each in our future strategy
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Integrated Marketing Communications. Case study and Portfolio How Boots UK ‘makes use of the Integrated Marketing Communications concept.’ This assignment will be based on integrated marketing communications and its use in one real life organisation that communicates with its customers on a range of different platforms. I will analyse several adverts on different channel platforms in order to conclude on whether or not they succeed in co-ordinating their marketing communications effectively
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However‚ one day one of my friends and I were hanging out after school and he decided to tell me something very personal. He said to never tell anyone. Of course‚ I didn’t think it was a big deal and started telling people. When Bob and I got off the bus that day‚ I thought it was going to be like every other day. I didn’t know that it was going to be our last day as friends. We went to his house and started doing homework‚ like normal. I wasn’t the smartest‚ so Bob usually ended up helping me on most
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Managerial Decision Kathy Stamps BUS. 640: Managerial Economics Michael Thirtle March 19‚ 2011 oAbstract Should we buy a new machine or upgrade the old one? One of the managerial decisions that our local hospital had to make was whether to transition into a digital format with our portable x-ray machines by performing transformation upgrades to both existing analog units or to trade them in and use their value to offset the total price incurred by the purchase of new units. This
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Integrated Information Management Dawn Sturdevant HSM/220 June 23‚ 2013 Angelique Spruill Integrated Information Management The four external considerations would be economic‚ sociological‚ political‚ and technological. The economic domain concentrates on the sources of funding‚ who contributes‚ referral sources‚ consumers and contributors. Your sociological domain is based on things like age‚ gender‚ demographics‚ ethnics‚ and socioeconomic status. Basically‚ it is people’s needs‚ opportunities
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