Company 3 A3. Business Goals 3 A4. Keys to Success 3 B. Company Summary 3 B1. Industry History 3 B2. Legal Form of Ownership 3 B3. Location and Facilities 3 B4: Management Structure 3 B5. Products and Services 3 C. Market Analysis 3 C1: Target Market 3 C2: Industry Analysis 3 C3: SWOT Analysis 3 C4: Competitive Analysis 3 D. Market Strategy 3 D1: 4Ps. 3 D2: Price List 3 D3: Promotional Strategy 3 D4: Sales Forecast 3 E. Implementation Strategy 3 E1. Overall Strategy 3 E2. Monitoring Plan 3 F. Financial
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260177704 NGUYEN‚ Jean-Louis 260078995 TIAN‚ Yu 260177360 Course Information Marketing Management I MCGR 352‚ Section 005 Professor: Constantina Kavadas Marketing Plan Part 1: Market and Consumer Profile Date of submission: Wednesday‚ March 29th‚ 2006 [pic] The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the
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Business Plan Format I. Cover Page II. Executive Summary III. Industry Analysis A. Environmental Analysis a. Political –Legal Environment b. Economic Environment c. Social Environment ` d. Technological Environment B. The Industry Today a. Demand b. Future Outlooks and Trends C. SWOT Analysis D. Analysis of Competitors E. Porter’s Five Forces Analysis IV. Vision/Mission/Objectives A. Vision B. Mission C. Objectives V. Marketing Plan
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courteous staff. F. Mr. XXX will have successfully earned his Bachelors Degree in Business Management from Troy University. All full time employees are experienced retail salespeople with additional training in the art of candle making. G. Rick’s Wicks will be financed through a personal investment of $50‚000 from Mr. XXX with an additional $125‚000 in funds obtained through a loan from the Small Business Administration. Mission Statement Rick’s Wicks is committed
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Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description………………………………….……………………………………………..8 & 9 1.5 Product/Service Plan ………………………………………………………………………………..9 1.6 Mission and Vision………………………………………………………………………………………9 & 10 Marketing Plan………………………………………………………………………10 3.1 Market Description………………………………………………………………………………….10 3.2 Market Facts…………………………………………………………………………………………….10 & 11 3.3 Market Growth……………………………………………………………………………………
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PLAN First of all‚ I will introduce the origins of contract law in business law. Secondly‚ briefing the basic requirement of the formation of a contract such as offer because to understand an offer is the first step in the formation of a contract. As well‚ states others formation of the contract: an intention of the parties‚ acceptance‚ legality‚ capacity and consideration roughly. The supporting example of cases will be given. Furthermore‚ I will explain how to determine the formation of a contract
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Small Business Plan m m C C Executive Summary Proposed Name of business: Chocolate Milk Proposed address: Prime function of the business: providing a variety of clothing to men Mission statement of the business: to provide Men with quality clothing‚ having a variety and a great location. Vision of the business: aim of the business is to expand and franchise to allow customers to purchase quality clothing Legal structure of the business: legal structure of Chocolate Milk is a private
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Unit 5: Business Plan Submitted to Dr Ted Sun By Celia Tusiime Kakande SMC University Restaurant Business Plan Company Description OZ a Kampala based company will operate Aussie Plate Restaurant‚ a single unit‚ medium-size restaurant serving healthy‚ contemporary style food. The restaurant will be located at Plot 45 Ntinda Area‚ a Kampala city suburb. Mission To provide high quality local and fast foods in an exceptional environment. Vision To maintain
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Situational Analysis Reaching its 150th birthday in 2008‚ Macy’s Inc. has emerged as an American household icon over the past few decades. Macy’s sells a range of merchandise‚ including men’s‚ women’s‚ and children’s apparel‚ accessories‚ cosmetics‚ home furnishings‚ and other consumer goods. Since its merger with Federated Department Stores in 1994 and May Department stores in 1995‚ Macy’s has been pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional
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Our operating principle is: “Happy enthusiastic employees create happy enthusiastic customers” This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on: * Kitchen and braai area design; * Architectural plans; * Site selection; * Equipment purchases and * To cover expenses in the first year of business. The financing will allow Khetho’s to successfully open and maintain operations through one year. The
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