Business Plan Format

Business Plan Format I. Cover Page
II. Executive Summary
III. Industry Analysis A. Environmental Analysis a. Political –Legal Environment b. Economic Environment c. Social Environment
` d. Technological Environment B. The Industry Today a. Demand b. Future Outlooks and Trends C. SWOT Analysis D. Analysis of Competitors E. Porter’s Five Forces Analysis
IV. Vision/Mission/Objectives A. Vision B. Mission C. Objectives
V. Marketing Plan
A. Description of the Market to be served
a. Characteristics of the customers
Geographic
Demographic
Psychographic
b. Buying Situation
Desired benefits
Usage
Buying conditions
c. Awareness of buying intention
B. Product
C. Pricing
D. Distribution
E. Promotion
VI. Organizational Plan A. Form of Ownership B. Organizational Chart C. Roles and responsibilities
VII. Operating Plan A. Description of Company’s Operation B. Flow of orders and goods for services C. Technology Utilization
VIII. Development Plan A. Development Strategy B. Development Timeline C. Development Expenses
VIII. Assessment of Risk A. Weaknesses of the Business B. New Technologies C. Contingency Plan
IX. Financial Plan A. Assumptions B. Pro Forma Income Statements C. Cash Flow Projections D. Pro Forma Balance Sheet E. Breakeven Analysis F. Financial Analysis a. Financial Ratio Analysis i. Test of liquidity ii. Test of Profitability b. Payback period
X. Appendices Appendix A Definition of terms Appendix B Questionnaire Appendix C Interview Schedule Appendix D Summary of Survey Results Appendix E Product and Packaging Lay-out Appendix F Articles of Partnership/ Memorandum of Agreement Appendix G Brochures Describing the Products Appendix H Curriculum Vitae of Proponents Appendix I Equipment List Appendix J References Appendix K Store Lay-out and Production Facility Floor

References: Appendix K Store Lay-out and Production Facility Floor Plan