AN ORGANISATION STUDY At “V-GUARD” Submitted in partial fulfillment of the requirement for the award of degree in Master of Business Administration Submitted by ARAVIND.R (USN: 12MBA61031) Under the guidance of External Guide: Internal Guide: Mr. John Mathew Sebastian Prof. Premlatha Sr. Officer HR School of Business Jain University School of Business Bangalore February 2013 Prof. Premlatha Professor School of Business Jain
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Product overview: a. Summary of products/services: Cadbury World is a world re-renowned chocolate brand that provides the richest chocolate in the world. Cadbury world also consists of a large variety of shops‚ and interactive factories. Cadbury intends to capitalize on the success of this industry by taking advantage of other services within the area in order to expand our opportunities and creative ideas. One of the main features that Cadbury product and services have is the promotion of products
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most respected Company in the world – the Cadbury Company‚ its marketing approach and methods to remain at the top of the chocolate market in India. Let‟s have a brief background of the company. Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate‚ gum and candy brands. They have direct operations in over 60 countries‚ selling products in almost every country around the world. Started way back in 1824‚ John Cadbury opened a shop in Birmingham selling cocoa
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Change and Culture Case Study 1 Jacqueline Frithsen HCS/514 January 14‚ 2013 Dale Kruger Change and Culture Case Study In tough economic times‚ companies are looking for ways to continue to provide services and products to the public without compromising quality and efficiency. When it comes to smaller businesses‚ or businesses that provide the same product or service‚ it is often wise to merge the companies
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segmentation * Selected marketing strategy (4Ps) * Short and long projection * Conclusion Executive summery Cadbury India is a food product company with interests in chocolate confectionery‚ milk food drinks‚ snacks‚ and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some of the key brands of Cadbury are Cadbury dairy milk‚ 5 star‚ Perk‚ Eclairs‚ Celebration‚ Temptations‚ and Gems‚ In milk food drinks segment‚ Cadbury’s main product
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Case study: Toyota’s team culture Question 1: Do you think Toyota has succeeded because of its team-oriented culture‚ or do you think it would have succeeded without it? At first‚ we must recognize that Toyota cannot succeed without its team-oriented culture. The design process of a new car needs a concerted effort‚ not a single person. So for Toyota‚ without team work means without innovate and without power to development. The team-oriented gave a potential for Toyota to get higher level of output
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Kraft’s Acquisition of Cadbury The Kraft Foods Group Inc. (“Kraft”) operates in the food and beverage industry. Kraft is the U.S.’s #1 food company and #2 in the world (after Nestlé) in sales according to Hoover’s 2009. Their competitive advantages are: global scale [distribution around 150 countries‚ (LexisNexis‚ 2012)]; modern technology‚ equipment and R&D (“Kraft deploys SAP Tech. platform”‚ 2008); their partnerships with companies like AOL TWX‚ Rainforest Alliance‚ etc. (“Kraft Foods partners
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Advertising and Promotion Objectives and Strategies for Cadbury’s Crush Products One of the most critical parts of ensuring a successful repositioning of Cadbury Crush product(s)‚ specifically the orange flavor‚ as agreed by the Cadbury’s executives is the development of an advertising and promotion program. Marketing Momentum Unlimited (MMU) will provide guidance; regarding the most effective approach to setting realistic and measurable communications and sales-oriented objectives‚ in order
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Cadbury: The Brand The Cadbury brand enjoys a high level of brand equity in Ireland. Research shows 96% of consumers recognise the brand‚ while 74% state that when it comes to chocolate‚ only Cadbury’s will do! There are three main brand name strategies: Family brand names: The parent brand is also known as an "umbrella" brand. This term is given to product ranges where the family brand name is used for all products. The advantage of this approach is that positive associations with the parent
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Change and Culture Case Study I Paul Sullivan HCS/514 August 15‚ 2011 Kendra Slatton Change and Culture Case Study I The job of a middle manager is not easy‚ especially during times of extreme change. It requires balancing and maintaining varying personnel within the organization including upper management and a subordinate workforce. An option for many who successfully have not influenced the direction of an organization is to leave the company. However‚ according to Covey (2004)‚ “A more common
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