Cadbury E-marketing
1. Product overview:
a. Summary of products/services:
Cadbury World is a world re-renowned chocolate brand that provides the richest chocolate in the world. Cadbury world also consists of a large variety of shops, and interactive factories. Cadbury intends to capitalize on the success of this industry by taking advantage of other services within the area in order to expand our opportunities and creative ideas.
One of the main features that Cadbury product and services have is the promotion of products based on seasons of the year. For example, Easter, Christmas, New Year or summer helps excite people for all the new and upcoming products released every year.
This includes wining prizes from Cadbury by the use of signing up on the websites in order to get the best offers. This also helping Cadbury to know the amount of clicks every year and all user information in order to help them reach out to consumers through the use of e-mails and promotions when needed.
b. Channel:
The Cadbury channel is mainly segmented into three different sectors. This including:
Chocolate: Cadbury chocolate is the main product of the brand that has been around for many years, and many people have grown to be familiar with. One of the leading chocolate brands from around the world this sector includes the traditional Cadbury bars, Cadbury Dairy milk, Fruit & nut, Crackle and celebration Gift boxes.
Sugar confectionary: The chocolate milk éclairs is one of the leading sugar confectionary in Cadbury, including Cadbury milk buttons. Most of these confectionaries are distributed in bags, boxes and tins.
Drinks: The leading milk malted drink food products. Other products that are also well known and are included are the Cadbury cocoa powder and drinking chocolate powder.
Cadbury main factors of success are its extensive distribution network, we know this because the Cadbury brand is available in shops all around the world. Cadbury has invested a lot in building a great
a. Summary of products/services:
Cadbury World is a world re-renowned chocolate brand that provides the richest chocolate in the world. Cadbury world also consists of a large variety of shops, and interactive factories. Cadbury intends to capitalize on the success of this industry by taking advantage of other services within the area in order to expand our opportunities and creative ideas.
One of the main features that Cadbury product and services have is the promotion of products based on seasons of the year. For example, Easter, Christmas, New Year or summer helps excite people for all the new and upcoming products released every year.
This includes wining prizes from Cadbury by the use of signing up on the websites in order to get the best offers. This also helping Cadbury to know the amount of clicks every year and all user information in order to help them reach out to consumers through the use of e-mails and promotions when needed.
b. Channel:
The Cadbury channel is mainly segmented into three different sectors. This including:
Chocolate: Cadbury chocolate is the main product of the brand that has been around for many years, and many people have grown to be familiar with. One of the leading chocolate brands from around the world this sector includes the traditional Cadbury bars, Cadbury Dairy milk, Fruit & nut, Crackle and celebration Gift boxes.
Sugar confectionary: The chocolate milk éclairs is one of the leading sugar confectionary in Cadbury, including Cadbury milk buttons. Most of these confectionaries are distributed in bags, boxes and tins.
Drinks: The leading milk malted drink food products. Other products that are also well known and are included are the Cadbury cocoa powder and drinking chocolate powder.
Cadbury main factors of success are its extensive distribution network, we know this because the Cadbury brand is available in shops all around the world. Cadbury has invested a lot in building a great