Learning outcome: 1: Know the role of a team leader within a team 1.1 Describe the attributes of a team leader A team leader must be able to guide and develop his team and focus them to work against a common goal‚ thereby contributing to the success of both his team and the company or project they are working for. In order to achieve this‚ a team leader needs great communication skills so that they can provide the necessary feedback‚ development and coaching of the team as well as clearly being
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Operations Management Report Scenic Rim Robotic Dairy Farm SCENIC RIM ROBOTIC DAIRY FARM Operations Management Report By Shakai Nichols i Shakai E. Nichols Sunday‚ 25 August 2013 8:35:20 AM Australian Eastern Standard Time dc:2b:61:fc:16:de Operations Management Report Scenic Rim Robotic Dairy Farm TABLE OF CONTENTS 1.0 Production System.................................................................................................iii & iv 1.1 Inputs 1.2 Transformation
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My strongest attributes would be compassion and patience. As I have grown up‚ these two attributes have been very important to my character. When thinking about these characteristics and how they have affected my life‚ two specific events come to mind- my cousin Robb and my camp experience the previous summer. Robb Doub‚ my severely handicapped cousin‚ is six months younger than me so I have had him in my life since I could remember. Whenever he comes to visit‚ which is a lot‚ there’s little relief
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your product‚ identify the proper target market and positioning the product to create maximum profits. The most important of STP marketing is determining exactly what benefits your product offers and who will benefit most from using it. STP is important for marketer to create a competitive advantage and marketing plan designed specifically for the customers who will be most likely to buy the product. The STP process allows marketer to identify the correct segment to market the product and
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Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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Product Hierarchy Nomin Amarsaikhan /Mina/ 101183046 Marketing Management Dr. Wan-Tran‚ Huang 11 November‚ 2012 Business Administration department‚ Asia University The Product hierarchy is developed top down. The starting point‚ if haven’t already done so‚ is to map out every one of target customer’s shopping missions and define all of the purchase drivers for each mission. According to the “Marketing management” 12th edition‚ by Philip Kotler and Kevin Lane Keller “The product hierarchy
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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PRODUCT DEVELOPMENT Product development is define the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer want or market niche. (BusinessDictionery.com) Product Development System An effective product strategy links product decision with cash flow‚ market dynamics
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Product * A good‚ idea‚ method‚ information‚ object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits‚ features‚ functions‚ uses) that a seller offers a buyer for purchase. The Product Concept * This orientation holds that consumers will favor those products that offer the most quality‚ performance‚ or innovative features. * A philosophy that a good product creates its own market‚
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product classification Products can be classified on the basis of three characteristics: durability‚ tangibility‚ consumer or industrial use. 1. Durability and tangibility. Non-durable goods are tangible normally consumed in one or a few uses (such as food‚ soap and clothing). Because these goods are consumed quickly and purchased frequently‚ the appropriate strategy is to make it available in many locations‚ charge a small markup and advrtise heavily to induce trial and build preference. Durable
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