A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
Premium Tata Motors Automotive industry Automobile
product and also Unilever will be able to keep its profitability by positioning the new product into different segment from Unilever’s other products‚ OMO and Minerva. The economic upturn by Plano Real brought the higher purchasing power for consumers in the Brazil and this has made the detergent powder market grow at 17%. In the detergent powder market‚ Unilever has three products‚ OMO‚ Minerva and Campeiro. While OMO and Minerva are perceived to have good quality and grasp substantial share
Premium Marketing Term
CONSUMER AWARENESS Definition Consumer awareness is making the consumer aware of His/Her rights.Consumer awareness it a marketing term. It means that consumers note or are aware of products or services‚ its characteristics and the other marketing P’s (place to buy‚ price‚and promotion).Usually commercials and ads increase consumer awareness‚ as well as "word of mouth"(a comment from someone you know about a product or service). 1 Need : we need it so we will not be misled by producers‚it explains
Free Consumer protection Consumer Law
Segregation was the predominant political challenge in the U.S. during the 1950’s and 1960’s. Though discrimination was considered socially acceptable at the time‚ civil rights activists began to assemble to combat prejudice. These activists utilized methods of peaceful demonstrations‚ unionization‚ and rides for freedom‚ to sway pro-segregation opinions. It may be argued these methods were successful as a whole‚ however; riding for freedom was the most significant in eliminating segregation because
Free Lyndon B. Johnson Martin Luther King, Jr. Racial segregation
Christ University Law Journal A research paper on: “Evolution of Consumer Protection and Way Forward” Submitted to: The Journals and Publications Society‚ School of Law‚ Christ University Author: Abhishek Gupta Co-author: Kritika Mishra Faculty of Law‚ JAMIA MILLIA ISLAMIA UNIVERSITY‚ NEW DELHI ACKNOWLEDGEMENT At the outset‚ I would like to thank School of Law‚ Christ University with its core team of The Journals and Publications Society‚ School of Law‚ Christ University for organising
Free Consumer protection
Product Appearance and Consumer Product Evaluation: A Literature Review This section describes the roles of product appearance in the process of consumer evaluation and choice. For this aim‚ literature in the fields of product development‚ product design‚ consumer behavior‚ marketing‚ and human factors has been searched. The literature shows that the visual appearance of a product can influence consumer product evaluations and choice in several ways. Several authors considered the role of product
Premium Aesthetics Brand Beauty
Origin of Consumer Rights | Consumer rights were recognized broadly in many ancient Hindu‚ Islamic and Christian religious scriptures; however‚ no literary work formalized them into a concise set until the 1960s. Consumer rights in India and the modern world owe their origin to the consumer revolution of the pre-60s in the United States of America.On March 15‚ 1962‚ US President John F Kennedy made a historical speech about consumer rights as he introduced ’The Consumer Bill of Rights’ in the
Premium Consumer protection Law Consumer
to obtain loyal customers and maintaining them informing about the existence of the brand so that people who don’t know could realize. Otherwise the vision on becoming the market leader can be achieved. Sunsilk shampoo are targeting young adult between the age of 21 and 25 or above‚ where on that age‚ the girls need an actualization and acceptance of the society. They are the type of strivers people‚ who are trendy and fun loving‚ money defines success‚ concerned about the opinion of others type of
Premium Brand Marketing Hairdressing
STRATEGIC MANAGEMENT PESTAL & SWOT Analysis of Honda Motors‚ Toyota Motors & Hyundai Motors Project Report Honda | Toyota | Hyundai LMTSoM‚ Thapar University September 2014 Submitted By: Rahul Rai (501304039) Harpuneet Singh
Premium Honda Toyota
[pic] IQRA UNIVERSITY “Comparative analysis of consumer preferences for women clothing brands in Pakistan” Foreign brands Vs Local brand Consumer Behavior Research Project Report Submitted to: Shahnawaz Adil PREPARED BY: Jawaria Vohra 4533 (javeria.vohra@hotmail.com) Komal Sarwar 4172 ( komi.sarwar@hotmail.com) Mehwish fareed 4266 (m4mehwish32@gmail.com ) Huma sohail (humasohail90@gmail.com) Mariam Shahid (mariam-marry@hotmail.com) CHAPTER 1
Premium Brand Research Branding