Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose –
Premium Brand Brand equity Brand management
Labor ( for companies owned by their employees (in the past Avis‚ United Airlines)) Not-for-profit organizations: Red Cross‚ CUNY‚ MoMA‚ Guggenheim etc How about NYU‚ Columbia U.‚ Harvard? Private not-for-profit DeVry‚ University of Phoenix‚ Capella U. for profit institutions WALL STREET/STOCK MARKET: Example: Apple stock price is $700 and suppose there are 100 000 000 shares. Then Apple’s stock market value (valuation) is $700x100 000 000 = $70 000 000 000 BASED ON EXPECTED PROFITABILITY
Premium Central bank Monetary policy Inflation
Case study Branding activities of a micro industrial services company ¨ ¨ Jenny Sandbacka‚ Satu Natti and Jaana Tahtinen Department of Marketing‚ University of Oulu‚ Oulu‚ Finland Abstract Purpose – The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies. Design/methodology/approach – An abductive research approach and a case study method were used. Data were gathered with thematic interviews from
Premium Brand Brand management
MEMO TO THE CEO Lessons from Private Equity Any Company Can Use By Orit Gadiesh and Hugh MacArthur Harvard Business Press Boston‚ Massachusetts ISBN-13: 978-1-4221-5136-5 10080 Publisher’s Note: Memo to the CEO Authored by leading experts and examining issues of special urgency‚ the books in the Memo to the CEO series are tailored for today’s time-starved executives. Concise‚ focused‚ and solutions-oriented‚ each book explores a critical management challenge and offers authoritative
Premium Privately held company Public company
The power of music: its impact on the intellectual‚ social and personal development of children and young people Susan Hallam‚ Executive Summary Recent advances in the study of the brain have enhanced our understanding of the way that active engagement with music may influence other activities. The cerebral cortex selforganises as we engage with different musical activities‚ skills in these areas may then transfer to other activities if the processes involved are similar. Some skills transfer automatically
Premium Music
Spice Girls From Wikipedia‚ the free encyclopedia (Redirected from Spice girls) Jump to: navigation‚ search Spice Girls | The Spice Girls at their penultimate reunion concert in Toronto‚ Ontario‚ in February 2008 | Background information | Origin | London‚ England‚ UK | Genres | Pop‚ teen pop‚ dance‚ R&B | Years active | 1994–2000‚ 2007–08‚ 2012 | Labels | Virgin‚ EMI | Website | thespicegirls.com | Past members
Premium
MANAGEMENT TOOLS 2013 An executive’s guide Darrell K. Rigby MANAGEMENT TOOLS 2013 An executive’s guide Darrell K. Rigby Copyright © Bain & Company‚ Inc. 2013 All rights reserved. No part of this book may be reproduced in any form or by any means without permission in writing from Bain & Company. Published by Bain & Company‚ Inc. 131 Dartmouth Street Boston‚ MA 02116 Shared Ambit ion‚ True Results Bain & Company is the management consulting firm that the world’s business
Premium Strategic management Management
Comprehensive Examination Written Responses Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy by George E. Anderson III Leadership School of Business and Technology Capella University QUESTION 1 The mixed method has recently become a popular method of research. Analyze and compare the mixed method‚ qualitative and quantitative research methods. Evaluate the effectiveness of each as a valid method of research on models of military
Premium Qualitative research Quantitative research Scientific method
THE DOS AND DON’TS OF ENGLISH PUNCTUATION [OFWEL: HET HOE EN WAT VAN ENGELSE INTERPUNCTIE] Het is niet altijd gemakkelijk om de juiste leestekens te gebruiken in een Engelse tekst. Vooral het gebruik van komma‚ dubbele punt en apostrof wil nog weleens problemen geven bij Nederlanders die Engelse teksten moeten schrijven. In deze minicursus leer je hoe je een Engelse tekst kunt voorzien van de juiste leestekens (interpunctie). De toepassing van de verschillende leestekens wordt kort besproken
Premium Quotation mark Dependent clause Punctuation
CHAPTER 3 MARKETING’S ROLE IN HIGHER EDUCATION 3.1 INTRODUCTION Chapter 2 introduced some of the major changes and trends that have taken place in the higher education environment both internationally and locally. Although higher education institutions can be classified as non-profit organisations‚ the challenges discussed in Chapter 2 necessitate higher education institutions to take on the organisation-like behaviour of profit organisations and to become more marketingoriented. An understanding
Premium Marketing