’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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COMPREHENSIVE CASES Case 1 Running the Numbers: Does It Pay? (Download the data sets for this case from www.cengage. com/marketing/zikmund or request them from your instructor.) Dr. William Ray‚ a research consultant‚ has received a government grant of $75‚000 to fund research examining how aspects of a student’s college experiences relate to his or her job performance. Senator B. I. G. Shot is being lobbied by his constituents that employers are discriminating against people who do not like
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Experts state that the major causes of car accidents are driver distractions. Dangerous distractions that can lead to an accident include cell phones and other gadgets that drivers use as they drive. Cell phones‚ laptops‚ electric razors‚ etc. causes drivers to take their eyes off the road for seconds at a time with the potential to cause a serious‚ if not deadly‚ accident. In response to this‚ some states in the US have banned the use of hand-held cell phones while people are driving. The alternative
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better numbers. Consequences of poor handling include “bruises‚ injuries‚ lower weight gains‚ reduced milk yield‚ or lowered pregnancy rates.” (P. ) This goes back to my previous statement‚ that eating meat can be situationally either ethical‚ or unethical. She also developed a scoring system‚ where farms are evaluated on a yes/no basis as to whether or not animals are “stunned correctly‚ are prodded with an electric rod‚ vocalize during handling‚ and slip and fall during handling.” (P. ) with vocalization
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Google Car: In the paper‚ the point of view will be Google’s. Questions that will be answered in the paper including but not limited to the economical and technical viability for Google to produce Google car in a large scale‚ reasons that Google will succeed or fail‚ the best strategy for Google to adopt. For the industry analysis‚ Porter’s five forces (Appendix 1) will be used to explore the environment of the automobile industry and if Google will be able to enter the industry and produce automobiles
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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who has fallen into criminal behavior. I believe that a person who comes from what is described as a “good” family background‚ who has fallen into criminal behavior is due to the group of people that they tend to hang around. Drugs and peer pressure also play a major part in why a person may decide to fall into criminal behavior. Even though a person may come from a “good” family background that does not mean that the person will not fall into criminal behavior‚ I know someone who had both
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Case Problem 2 Ethical Behavior of Business students at Bayview University All | Internet | Exam | Collaborated | Cheater | Y | 23 | 16 | 23 | 48 | N | 67 | 74 | 67 | 42 | Total | 90 | 90 | 90 | 90 | Proportion Y | 25.6% | 17.8% | 25.6% | 53% | Proportion N | 74.4% | 82.2% | 74.4% | 47% | | | | | | | | Male | Internet | Exam | Collaborated | Cheater | Y | 16 | 9 | 13 | 27 | N | 31 | 38 | 34 | 20 | Total | 47 | 47 | 47 | 47 | Proportion Y | 34.0% | 19.1% | 27.7%
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Cars of Today vs. Cars of Yesterday The cars of today and the cars of yesterday have many similarities as well as many differences. Many of these similarities include; optimal handling‚ technology ahead of their time‚ basic parts such as a motor‚ wheels‚ a drivetrain and a body. Many of the practices used when (automobiles first originated in 1672) are being used even to this day. According to the United States Automobile Association‚ (cars are a vital part of today’s society and play a large
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I. Introduction Crash‚ boom‚ bang! In an instant‚ a car accident can change a person’s life forever. Each year‚ many unsuspecting drivers‚ passengers‚ and pedestrians are killed on the roads of the United States. The main question we ask ourselves is why? Are people killed because of high speed crashes? Did the airbags not deploy at the proper time? Were the roads in acceptable conditions? Unfortunately‚ we can not always determine the causes of all accidents‚ simply because we were not on
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