Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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ISSN 1045-6333 THE SHAREHOLDER WEALTH MAXIMIZATION NORM AND INDUSTRIAL ORGANIZATION Mark J. Roe Discussion Paper No. 339 11/2001 Harvard Law School Cambridge‚ MA 02138 The Center for Law‚ Economics‚ and Business is supported by a grant from the John M. Olin Foundation. This paper can be downloaded without charge from: The Harvard John M. Olin Discussion Paper Series: http://www.law.harvard.edu/programs/olin_center/ SHAREHOLDER WEALTH MAXIMIZATION JEL Class: D42‚ G32
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The Harvard Management Co. and Inflation-Protected Bonds TIPS and Risk Management: How can you combine regular (nominal) Treasuries and TIPS to build a hedge portfolio that has exposure to inflation risk‚ but not to real interest risk? To hedge bond portfolio that has exposure to inflation risk‚ one could simultaneously take long positions in TIPS and short positions in nominal Treasuries with equivalent terms to maturity. To be specific‚ if the inflation increases‚ TIPS are likely to outperform
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The bottom of the economic pyramid concept has pros and cons alike. From a business perspective there are vast untapped markets sitting there waiting for someone to take hold. Unfortunately‚ the limitations of entering new global markets make it difficult and possibly unsafe for companies to tap some markets. The obvious potential to add a new source of revenue should be tempting for large companies who have the means to attempt breaking into a new market. Overcoming the “red tape” per say has
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of the 19th-Century African American Winslow Homer was considered one of the foremost painters in 19th-century American painting. Exploring Homer’s art gives birth to numerous unique qualities hidden within his work and life. Dressing for the Carnival is a fine example of his career as painter. This work was unique in content regarding to black culture‚ painting for Homer himself‚ impressing his personal values to the viewer. He completely avoided the stereotypes to any other African Americans
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In “The Carnival Dog‚ the Buyer of Diamonds‚” Myron tries to step out of his father’s shoes multiple times‚ but ultimately realizes that his father is the dominant force in his life. Ever since Myron was a child‚ Abe Lufkin has done everything in his power to make sure his son is the spitting image of himself. Myron doesn’t love everything his father does‚ but doesn’t really mind it either; however he tries to stand up for himself and step out of his father’s shadow. When Myron is a teenager‚ Abe
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The Cruise Ship Industry Carlene Shaw Northern Caribbean University Tour209: Caribbean Tourism and Travel Ms. Murihead Question 2 1. (a) Critically evaluate the impacts that the cruise ship industry has on destinations. (b) Suggest recommendations that can be used to minimize or mitigate the problems Identified in question 2a.
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Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise
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Cinemex Cinemex is a Mexican venture started by two Mexicans (Dávila and Fastlicht) and one American (Heyman) entrepreneurs‚ which met while doing their MBA degree at Harvard University. The venture consisted in creating a new cinema experience‚ including more screens and movie prints (4-14) per theater‚ excellent seating/service and outstanding projection and sound presentations never seen before in Mexico. 1. Defining the Problems There are several decisions that need to be done as Cinemex is
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in psychological research. After taking a position at the University of Liepzig‚ Wundt founded the first of only two experimental psychology labs in existence at that time. (Although a third lab already existed - William James established a lab at Harvard‚ which was focused on offering teaching demonstrations rather than experimentation. G. Stanley Hall founded the first American experimental psychology lab at John Hopkins University). Wundt was associated with the theoretical perspective known
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