factor with short examples PREPARE EXAMPLES to tell a ‘story’ (7-10) – PRINT OUT!!! (Link to PESTL‚ teach about standardization/ adaptation of 4Ps) HOW WOULD YOUR PRODUCT BE MARKETED? * ASEAN MARKETING * REGIONAL MARKETING * FMCG (Carrefour‚ Tesco) * Automobiles – how are cars seen in SG and in other countries (high involvement‚ luxury good or normal good?) India: Lano‚ US States: Land Rover * Food – Instant Noodles? (CP brand – Thailand) * Luxury goods – Watches
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though‚ their popularity has been on the decline due to competition from wholesale markets or hypermarkets which can offer the same items cheaper and conveniently under one roof. Local and foreign-bred hypermarkets such as Giants‚ Tesco and Carrefour have been invading our towns‚ big and small‚ leaving the traditional sundry shops fighting for their business. Many of these small-scale individually-owned shops have since closed their operations permanently or moved them a little further outskirt
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Case 1-1 Discussion Questions 1. Anheuser-Busch‚ which has been described as “an American icon‚” is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal‚ one industry observer said‚ “Brand nationality is all about where it was born‚ and also the ingredients of that beer and how they make the beer: Basically‚ it doesn’t matter who owns it. We are in a global world right now”. Do you agree? Students answers
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WINTER 2014 V O L . 5 5 N O. 2 Rewriting the Playbook for Corporate Partnerships By F. Asís Martínez-Jerez Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 55221 S T R AT E G I C P A R T N E R S H I P S Rewriting the Playbook for Corporate Partnerships In fast-changing markets‚ some companies are developing more flexible‚ adaptive strategic partnerships
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online]. The Times of India‚ Tuesday‚ 29 November. Accessed on 29 February 2012 at http://articles.timesofindia.indiatimes.com/2011-1129/india/30453728_1_retail-sector-small-retailers-global-retail-giants Wang‚ Wuxia and Jha‚ Isha. 2011. Walmart and Carrefour in China. [case online]. Florida: David F. Miller Center For Retailing Education and Research‚ University of Florida‚ International Retailing Education and Training (IRET). Accessed on 7 April 2012 at http://bear.warrington.ufl.edu/oh/IRET/Cases/Wal-mart%20and%20Carrefour%20CaseEdits
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TESCO Group evaluation1. Identify the development directions that Tesco had followed from its origins as a UK based grocery retailer. 2. Identify the development directions ’available’ to the company in the future and assess the relative suitability of each of these options by ranking them (using Illustration as an example). 3. For each of the top four development directions in your ranking compare the relative merits of each development method (internal‚ acquisition or strategic alliance). 4
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Course: MSc International business Module Fundamentals of International Title: business strategy Module mgt7100-aut-qub Code: Lectures Ernst verwaal Name: This essay assignment is the application of the theory‚ concepts and analytical tools of the module international business strategy in the context of a market entry strategy of a real company. the uk firm homebase‚ part of the home retail group‚ proposed analytical study of its market entrance
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Introduction of the Company : Sainsburys is the third largest chain of super markets in the United Kingdom. It was founded in 1869 and has been growing all over the United Kingdom ever since‚ and today operates over 1000 super markets and convenience stores and employees over 150‚000 employees and captures more than 16% of the market share. It is also listed on the London Stock Exchange and is the constituent of the FTSE 100 index. Sainsburys not only provides products to its customers but also
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service * Expansion of the middle sector implies increasing consumer spending * Entry into the World Trade Organization (WTO) in 2001 lifted restrictions and opened up the market Threats * Competition from both foreign retailers like Carrefour and local retailers * Income disparity (Gini coefficient over 0.4 – the alarm level) and difference in rural and urban areas result in difficulty in pursuing a uniformed strategic move across nation * Red tape and local protection policies
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MARKET HYPOTHESIS Everything that is related to consuming behavior: more shopping online should be lead to less retail space?. What would be the significant changes in consumer behaviour that will impact "la grande distribution"? Carrefour‚ Ikea‚ etc...wants to be "suistanable". How they will achieve this sustainability? Does this mean invest in insualtion? If not‚ which other alternatives? Why large distribution usually own their own building? Small chains not. In the case of manufacturing
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