MKT 321 International Marketing Management Case Study 2: Louis Vuitton in Japan 1. What are the key success factors of LV in Japan? Since Louis Vuitton entered the Japan market in 1968‚ it became the most popular luxury brand in Japan by having 28 percent share in Japan’s market. The key success of LV in Japan is mainly contributed by the appropriate balance in keeping the brand globalized while localized at certain areas for the Japanese. To achieve this outcome‚ the consistency in product
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P&G Japan: The SK-II Globalization Project (Harvard Business School case) Case Summary In “P&G Japan: The SK-II Globalization Project” case study‚ the author Christopher Bartlett presents the P&G’s plan of pushing SK-II as a global beauty product. In late 1999‚ Paolo de Cesare‚ President of Max Factor Japan‚ had given an idea to the Global Leader Team (GLT) of P&G’s Beauty Care Global Business Unit (GBU) that whether it was a good idea for pushing SK-II to become a global P&G brand. Since the
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Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? 3. What has Seven-Eleven done in its choice of facility location‚ inventory management‚ transportation‚ and information infrastructure to develop capabilities that support its supply chain strategy in Japan? 4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its
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Case Analysis Questions MKT 523 Marketing Corona in Japan Marian Stefan Tiffin University Case Analysis Questions MKT 523 Marketing Corona in Japan 1. How aligned are Modelo’s‚ EBI’s and NS’s short and long-term interests ? In recent times‚ the market changes affected the short and long-term interest of Modelo‚ Export Brands International and Nippon Spirits. It was clear that the big picture was extremely difficult to see from the same united perspective as in the
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last 45 years. (N.A‚ Suicide prevention‚ 2009) 2. Southeastern and the Western Pacific regions of Asia are disproportionately affected‚ representing 60% of the world ’s suicides (N.A‚ 2008) 3. The suicide epidemic is particularly devastating in Japan‚ a country that has seen at least 30‚000 deaths from suicide annually since 1998 (Hidaka Yasuharu‚ 2008) B. Cultural Context 1. One of the primary manifestations of suicide in Japanese culture‚ it is seppuku‚ which is “a ritualized form of
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Shinto sects in Japan. At first it was considered a branch of the Yoshida sect of the Shinto. But then in 1980 it changed its affiliation to Buddhism and from 1980 has been recognized as one of the 12 groups that compose Kyoha Shinto. It is considered one of the “new religions” of contemporary Japan. It started with Nakayama Miki who said she was possessed by a god called Tenri when she was 40 years old. It came to existence on October 26‚ 1838 in a small village in Central Japan. Nakayama Miki was
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“Japan earthquake: Tsunami hits north-east” Source: BBC 2‚ Horizon Special Professor Ian Stewart‚ Geologist Broadcast on 27th March 2011 In this programme‚ Ian Stewart examines the powerful geological forces that caused the devastating Japanese earthquake. 30% of all earthquakes across the world happen in Japan. Earthquakes are caused when the tectonic plates (giant slabs of rock) grind together causing the build up of huge forces. When the pressure gets too much‚ the edges of the plate suddenly
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LIFESTYLE CHANGES IN JAPAN 1 Like many other countries‚ Japan is in the midst of major social change. The area of Japanese life that has changed the most since World War II is the family. The greatest shifts have been seen in women’s lives‚ but men’s lives have been altered as well. Changes in Women’s Lives 2 Two of the most significant changes in the lives of Japanese women are the extension of their average lifespan and the decrease in the average number of children they have. In 1935 the
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resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? P&G Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of P&G’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’s organisation and budget‚ which would support the global expansion of SK-II
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The massive air raids that the United States conducted over Japan during World War II prior to the atomic bombs and the incendiary bombs killed large numbers of civilians and bombed targets that had little or no military value. These attacks were in response to the bombing of Pearl Harbor. Pearl Harbor was a surprise military attack by the Japanese Navy on December 7‚ 1941. The attack destroyed our Pacific Fleet. These attacks began in June 1942 and was led by Colonel Doolittle. Strategic
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