Sony Corporation Business in New Asia Prof. Wiboon Meijuan Xu overview of Contents • Brief environmental analysis of the company’s current situation • Brief explanation of the decision(s) facing them • Brief recommendation of what they should do Overview of company • COMPANY: Sony‚ a company founded in 1946 with one of the most famous global brand names. • SONY’S DNA: A distinctive will and drive to generate new value • MAIN BUSINESSES: Sony operates primarily as a consumer electronics firm
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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the weakness - opportunity strategy (mini – maxi) directed on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation. Namely‚ strategic recommendation: to implement leader strategy in expenses (optimization of expenses and increase in number of the transported passengers) with the subsequent transition to realization of strategy of diversification and
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Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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Executive Summary This paper discusses‚ using the multinational corporation Dell‚ Inc‚ existing and suggested Relationship Management Strategies applied to both Upstream and Downstream members of a supply chain. It also examines and gives an analysis of‚ using several diagrams‚ tables and models‚ Dell’s product range – and the customers who buy them. This paper also examines several Key Issues associated with maintaining positive relationships with supply chain members‚ and how they may be worked
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[pic] GOLD’S GYM – PROPOSED EXPANSION TO ASIA Table of contents Page 1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04 2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05 3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17 4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21 6. Analysis
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Beyond Tokyo: Disney’s Expansion in Asia DISNEY IN ASIA Early in 1999‚ Michael Eisner‚ CEO of The Walt Disney Company‚ voiced his opinions concerning potential markets for his firm’s entertainment products and services. A major thrust for the new millenium would be development in Asia. • We could be getting close to the time for a major Disney attraction in the world’s most populous nation.” The Walt Disney Company‚ Annual Report‚ 1998. • “I am completely confident that Chinese
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analyses AirAsia’s competitive advantages by using Porter’s Generic Strategies model. The discussion then moves to review the characteristics of Mobile Commerce (m-Commerce)‚ compare the differences between m-Commerce and e-Commerce. The discussion continues to review how Microsoft Vista can be applied to m-Commerce and the benefit to AirAsia and its customer. Lastly‚ summary and recommendations will be made to identify the strategies that AirAsia can stay competitive and maintain its market share.
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promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need
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AirAsia current issues The leading low fare airline in the Asia – AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand and Indonesia. To date‚ AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more
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