COLLEGE OF TOURISM‚ HOTEL AND TRAVEL INDUSTRY MANAGEMENT Bachelor of Science in Travel and Tourism Management A Case Study on China Outbound Market In partial fulfillment for the requirement in World Tourism Information Tuesday 10:00 am-1:00 pm Submitted by: Bolivar‚ Rupert Jakenberg O. Brondial‚ Adelaine Sarrah A. Coderes‚ J Reneca Cruz‚ Lester C. De Guzman‚ Gian Stefan L. Malveda‚ Ria Joyce R. Villagomez‚ Jenjen M. Submitted to: Professor Argel Dela Cruz August 16‚
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A Power in the East- The Rise of China In the last four to five decades‚ China’s growth has elevated it as a country to a position of major superiority and power. It has become what is seen as a superpower in the modern world‚ an Eastern country joining the ranks of the Western giants. The country nicknamed ‘the Dragon’‚ China has always been a strong nation with a great presence‚ but was overshadowed by western nations such as North America and Europe as they soared upwards during the industrial
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The Growing Importance of E-Commerce in China Apr 28‚ 2013 The "booming" of e-commerce in China contributes to internal consumptions‚ helping to sustain the economy. Broadly‚ e-commerce means doing business over the Internet‚ selling goods and services delivered off-line as well as products which can be ’digitized’ and delivered on-line. This form of commerce experienced a rapid growth in the last two years and it is expected to expand further in future. The growing importance of e-commerce and
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to pull out contracts with HCF and look towards China as their supplier. HCF is no match to China’s growing economy and this new development will definitely cause the downfall of HCF unless something is done quickly. Loss of Kiki and Houida would mean that HCF would then be incurring losses. Jeffrey had garnered the assistance of his senior management team to brainstorm on possible options HCF can look at. Although acknowledging that looking into China is inevitable‚ the team was divided in the approach
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Google in China Google in China This case is about how Google‚ an American company with a strong corporate philosophy‚ deals with one of today’s fastest growing markets: China. Google summed up its philosophy in 10 principles thoroughly explained. It is a company that has clearly defined its identity‚ its vision of the future and its strategy. Google promotes free and easy access to information for everyone. Since the foundation of the company in 1998‚ Google has always tried to stick to
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KFC China : still ‘‘Finger lickin good’’ ? Implanted in 120 countries all over the world‚ KFC is a giant American fast-food chain that entered Chinese market in 1987 with a first outlet in Beijing‚ the brand is part of Yum’s Group. KFC brand positioning: an American fast food brand with Chinese characteristics‚ the US fried chicken expert‚ quality products‚ combining fast food values and Chinese traditional values Target: families‚ groups of friend‚ working people‚ urban people that face western
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China Reflection Paper Shanghai and Hangzhou‚ May 11th -19th‚ 2012 For: Dr. John McCreery By: Bimal Kaur Dated more than several hundred years BC‚ China is an ancient civilization that can be broadly categorized into the prehistoric‚ ancient‚ imperial‚ and modern China timelines. The modern China that our MBA class of 2013 experienced May 11th – 19th will remain imprinted in my mind as fascinating a memorabilia as a country can offer to a tourist of a week. In this paper I try to capture
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China mobile 1. There are strong ties between executives and the government. Enterprise senior executives enter the government for policies and resources‚ while governmental officials enter enterprises to materialize their economic profits earned while in the position. These people have little incentives to develop their companies’ brands despite having access to vast resources and political pull‚ since their career is tied to the state‚ not the vagaries of the marketplace (we are the champions
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Where is the company most vulnerable‚ from a communications standpoint? Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China‚ however‚ they had buckled and filtered search results according to the Chinese government. When Google.cn was launched‚ a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results‚ the company faced a communications
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Cite this article as: J Transpn Sys Eng & IT‚ 2007‚ 7(4)‚ 82−89. RESEARCH PAPER Analysis of the Characters and Strategies of Road Transportation Safety in the Cold Region of China JIANG Xiancai*‚ PEI Yulong Institute of Transportation Research‚ Harbin Institute of Technology‚ Harbin 150090‚ China Abstract: This paper focuses on the situation in the cold region of China where the transportation safety management of road is passive and negative‚ the coordination between managements is
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