------------------------------------------------- Introduction The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India‚ Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share‚ and the rest is divided among local players. Industry watchers say‚ fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country‚ employing
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Price elasticity of demand measures the degree of responsiveness of quantity demanded of a good X to a given change to a price of itself‚ ceteris paribus. Price elasticity of demand is calculated by dividing the proportionate change in quantity demanded by the proportionate change in price. When PED is greater than one (PED > 1) demand is said to be elastic When PED is between zero to one (0 > PED > 1) demand in said to be inelastic When PED is equal to one (PED > 1) demand is said to be unit-elastic
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What can we say about the price elasticity of demand for nicotine products (such as cigarettes‚ pipes‚ tobacco) in the group of nicotine addicted users‚ versus the group of "social smokers"? Price elasticity of demand is defined as the percentage change in quantity demanded divided by the percentage change in price. (Douglas‚ E.‚ (2012) sec. 4.2) The price elasticity of demand is the same for addicted users and social smokers. Smoking is an expensive habit. In Mississippi where I live tax on a
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Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report‚ The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches‚ followed by Japan which ranked second in both categories. Globally‚ India ranked
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Price elasticity of demand Marija managed to explain perfectly what is the price elasticity and what are the factors that affect it: availability of substitutes and time. In overall‚ it is a very scholastic presentation since Marija gives in detail how the demand of goods is changing according to the availability of substitutes‚ the fluctuation of the price of goods‚ and what impact they have on the consumers if all the other factors are being stable. Though‚ there is a point of which I would add
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Soft Drink Tax I am a very concerned parent because I don’t want my child drinking soft drinks and being unhealthy. My opinion is that they should introduce a soft drink tax to help people. I think if they do introduce a soft drink tax people wont be drinking soft drinks that regularly and will stop buying them. What responsible parent would put 16 teaspoons of sugar on their child’s cereal? This is what we are letting them consume when we give a child a 600ml soft drink‚ which contains 16 teaspoons
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Introduction 2 Literature review 2 Conclusion 3 Bibliography/References 3 Price Elasticity of Demand Introduction Ethanol production in the U.S. has grown tremendously in the last decade. Production was averaging one billion gallons per year in the early 1990s‚ grew to four billion gallons in 2005‚ and in 2007 exceeded six billion gallons (Renewable Fuels Association (RFA)). If current plans for new construction and expansion come to completion‚ production capacity will exceed
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3.2 Price Elasticity of Demand (PED) and Cross Elasticity of Demand (CED) With predatory pricing and price wars being carried out‚ the drop in the prices of airline tickets has certainly affected other industries with different modes of transport. One example is the express buses. As the demand for express bus tickets is price elastic‚ the relative increase in the price of the tickets would result in a more than proportionate decrease in the quantity demanded for them. Such a prediction is highly
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Price elasticity of demand (PED) is a measure of how much the quantity demanded changes when there is a change in the price of the product. It can be calculated using the formula: PED= Percentage change in Qd of the product/ Percentage change in price of the product. When determining the price elasticity of demand‚ there are many possible outcomes which range from zero to infinity. If the PED value is between zero and one‚ then elasticity is said to be “Inelastic”‚ meaning there would be less
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to an increase of 10% in income. Then the income elasticity of demand would be‚ Ey= (20%)/(10%)=2 The amount which the quantity demanded for a good change in response to a change in income depends on the type of goods. We can distinguish the types of goods as following‚ Normal goods - Ey > 0 – positive YED Luxury goods - Ey > 1 Necessities - 0 < Ey < 1 Inferior products - Ey < 0 – negative YED Let’s see how the income elasticity of demand deviates for normal goods and inferior products‚ Normal
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