FASHION MARKETING PROMOTION INTRODUCTION: The culture of Arab world and the western world is far more different. The religion‚ life style‚ language‚ values and norms everything is different. For Arabs‚ family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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walked into the store‚ saw the cut and quality of the clothes and thought‚ “This is so un-high street. I cannot believe how good these clothes are‚”’ marvelled Joan Rolls‚ a ‘fortysomething former Vogue staffer’‚ in The International Herald Tribune. The article quoted Rolls as saying that the clothes had ‘the same ethos as‚ dare I say it‚ Burberry‚ but at a fraction of the price’. (‘Massluxe‚ the buzz on high street’‚ 23 September 2004.) In a variation on the theme‚ at around the same time that H&M was
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OVERVIEW The Ancient Middle East: 3500-600 B.C. Mens: Aprons worn as a separate item that cover the gential area and are worn over a skirt or some other garment‚ or over a loincloth and under a skirt. As being made of one or more pieces of cloth attached to a belt‚ sash‚ or band that fastens around the waist. 1470 – 11th century B.C. Womens: Tunic is any of several types of garment for the body‚ usually simple in style‚ reaching from the shoulders to a length somewhere between the
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AGARWAL NETFLIX OF FASHION – CURATED PERSONAL STYLIST SUBSCRIPTION Is the curated personal stylist subscription model in the fashion industry sustainable?” Ankit Agarwal Executive Practitioner Seminar: Dynamics of the Fashion Industry Professor Jeff Carr and Professor Joseph Carrera May 12th‚ 2014 AGARWAL: NETFLIX OF FASHION – CURATED PERSONAL STYLIST SUBSCRIPTION Executive Summary • This report provides an analysis of the ‘Curated Personal Stylist Subscription Industry’. While
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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INTRODUCTION Fashion may strike the public as of little importance and even refer to it as a luxury. However‚ fashion is evident everywhere especially in today’s society where fashion has become a means of self-expression. The popular society of today are becoming more and more aware of the importance of fashion in their daily lives or‚ to the least‚ in important occasions where first impression already matter. The widespread awareness of fashion entails creative minds to innovate and design
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Answer 1. SWOT analysis of The Fashion Channel The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey‚ TFC is having approximately 110 million subscribers of cable & satellite television. But‚ due to increasing competition with other fashion channels‚ it is in the need for developing a modern and updated brand strategy. SWOT analysis
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6.0 STRATEGIC ANALYSIS & RECOMMENDATION FOR ZARA 6.1 PORTER 5 FORCES ANALYSIS 1. Barriers to entry: HIGH a. High fixed cost business requires economics of scale for sustained profitability b. High Selling & Administration Expenses which includes advertising‚ in-store promotions‚ etc.; up to 3.5% of its revenue‚ even though for Zara‚ the company is famous for spending minimum level of advertisements and commercials. However‚ recently the company announced that it invested €450 million in
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to the difference since originality wasn’t as accepted back in that time. Shoes- The footwear that girls wore in the 1940’s were – Oxfords‚ pumps‚ sandals and boots (high shoes.) Clogs also existed around the time period but weren’t very comfortable or popular. Oxfords would have been their dress up shoes‚ or our high heels before they grew an extra couple inches. Pumps had a very similar concept‚ though had a thicker wedge to provide extra support and were lighter in weight. The most common
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