Case Study: The Evolving Strategy at IBM IBM was a strong company in the 1970’s but as time went by‚ the company culture failed to keep up with the time‚ focusing on consensus decision making. Strong Culture throughout the 1970’s allowed them to be successful‚ add values in consensus decision making and allows everyone to add input. Eventually they were able to comeback. On the other hand‚ they failed to keep with the times; company has history of slow confrontation of new technological approaches
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customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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and key issues the case is trying to address. IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services‚ global technology service‚ system and technology‚ software‚ and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients. 2. Provide your analysis of the case regarding approaches
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IBM Corporation In the seven years (since 1994)‚ that Lou Gerstner has reigned over IBM‚ the company’s earnings per share have increased an average of 27% per year. This remarkable increase in earnings‚ has not gone unnoticed by the securities markets. Indeed‚ the company’s market value has grown from less than $30 billion to over $200 billion during this period. Use the following financial statement data to: 1. Decompose IBM’s ROE and discuss the factors (and trends) that contribute to Big Blue’s
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the slicker and responsive rivals such as Microsoft‚ Dell and Oracle‚ IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products (refer to tangible and intangible of IBM outcome) known as the product penetration strategy can be best served
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Case #16 Reed’s Case Study and Questions 1.) Liquidity Ratios | Reed | Industry | Current Ration | 2.0 | 2.7 | Quick Ratio | 0.94 | 1.6 | Receivables turnover | 4.93 | 47.4 | Avg. Collection Period | 74.08 | 47.4 | Efficiency Ratios | Reed | Industry | Total Asset Turnover | 1.28 | 1.9 | Inventory Turnover | 2.91 | 7 | Payable Turnover | 6.97 | 15.1 | Profitability Ratios | Reed | Industry | Gross Profit Margin | 29.8% | 33 | Net profit Margin | 4.2% | 7.8 | Return on
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White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
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I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890‚ during the height of the Industrial Revolution. It was first known as the Computing-Recording Company‚ and then in 1924‚ it took the name of International Business Machines. Nowadays‚ this multinational company is known as the ¡§Big Blue¡¨ 2. Mission statement IBM main activity is to find solutions to its wide range of clients
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IBM Case Study 1.) IBM advertises itself as a company that provides service and business solutions. It used to be positioned as a computer hardware company‚ but as more companies like HP and Dell began to pop up they were forced to move away from this image. I recently had the pleasure of speaking with an IBM sales person‚ and he said that they very much rely on the value of their products‚ rather than competing on price. IBM positions themselves as having better‚ but slightly more costly
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